Skip to main content

Netbook PCs Popular as the Second Device


In November 2008 ABI Research carried out a survey of more than 1000 adult consumers in the United States, aimed at identifying their attitudes to netbook computers and mobile Internet devices (MIDs).

The results are summarized in a Research Brief that provides critical insights into consumer perceptions of these products.

Among many other results, the research found that only 11 percent would use a netbook as their primary computer, while a massive 79 percent view netbooks as a secondary device to be used in addition to a laptop or desktop computer.

Netbooks are smaller, so they're not as easy to use or as powerful as a PC or a laptop, and generally don't include built-in CD or DVD drives. However, the flip side is that the smaller size and weight of netbooks makes them much easier to tote around the home or on-the-go.

According to ABI principal analyst Philip Solis, "While their low price does cause some consumers to view netbooks as a replacement for a laptop given the current economic conditions, the majority view a netbook as being a secondary device."

Even as a device that is secondary to the PC, this has to cut into the laptop market somewhat. When considering another laptop as an additional device mostly for browsing the web and using other Internet-based communications applications, consumers will find netbooks to be an appropriate alternative.

Popular posts from this blog

Why Every Tech Vendor Needs a Real AI Story

Every product roadmap conversation with a technology vendor now runs through one filter that has nothing to do with the roadmap itself: does the company have an AI story that a buyer's finance team would actually underwrite. Forrester Research just gave that gut check a formal structure. Its newly introduced AI Disruption Model evaluates 17 technology and service categories, spanning more than 200 individual markets, against nine factors including AI substitutability, labor intensity, and switching costs. The finding that should reorder tech vendor strategy conversations this quarter is not which markets grow. It is how few of them do, and what that scarcity means for everyone else. Only Three Categories Get an Unambiguous Green Light According to the research, infrastructure providers such as cloud platforms, data centers, and storage; data and AI providers spanning models, platforms, and governance tooling; and cybersecurity and identity providers covering zero trust and AI agent...