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Digital Terrestrial TV Set Top Box Market

The global financial crisis could endanger many large Digital Terrestrial TV (DTT) deployment projects, which require large amounts of financed capital, according to the latest market study by In-Stat.

This setback could cause major delays in DTT conversion programs worldwide, with consumers purchasing fewer Set Top Boxes (STB) as a result.

"Another scenario, however, is more upbeat for the STB market," says Gerry Kaufhold, In-Stat analyst.

The economic slowdown could spur governments to fund the DTT transition at an accelerated rate to stimulate the economy. By auctioning off the analog spectrum, governments would receive income.

Hopefully, converting analog spectrum for other uses, such a license-free metro area wireless broadband, will also spur new innovation and opportunity.

In-Stat's market study found the following:

- Total DTT STB unit shipments will peak at 44 million in 2009.

- Standard Definition (SD) DTT set top box unit shipments will peak in 2011.

- The component value of SD DTT set top boxes will reach nearly $500 million in 2011.

- The European DTT STB market value will peak in 2011 at $1.6 billion.

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