Skip to main content

Untapped Demand for Widget-Enabled TV

The Diffusion Group released new data suggesting that the appeal of widget-enabled TV and video systems will be far greater than many expect. As well, the range of widget-based applications demanded by consumers will quickly eclipse the basic information push apps to be featured on the first wave of widget-enabled TVs and video platforms.

"TDG strongly believes that the introduction of widget-based apps into the TV environment will be the tipping point for Internet-enabled TV," noted Michael Greeson, president of TDG.

In support of this argument, TDG points to data collected during a January 2009 survey of adult broadband users in the U.S. which quantified an unusually high value perception of TV-based widgets.

According to TDG's research, 76 percent of consumers believe having a widget toolbar on their primary TV would be valuable (48 percent "somewhat valuable" and 28 percent "extremely valuable") with only 13 percent being neutral and 11 percent negative.

"Rarely in quantitative consumer research does a new feature or application receive such overwhelming support," notes Greeson. "The widget concept is something consumers seem to understand -- they just get it."

For years, the idea of an Internet-enabled TV was viewed negatively, the impact of a long hangover from failed efforts such as WebTV. A central pain point for these early solutions was the complexity of the interface -- in most cases, it was browser-based and URL-dependent.

The same was the case with early mobile web efforts, a difficulty finally overcome when Apple chose widgets as graphical references for their mobile interface. This was a game-changer, states Greeson.

After the introduction of the iPhone and its widget-based interface, mobile web usage increased, hardware vendors moved to similar designs, and consumers began to think differently about the value of Internet connectivity on mobile devices. TDG believes the same phenomenon will take place once widgets hit the TV.

Greeson warns that Consumer Electronics (CE) OEMs and broadband service providers must make certain that their platforms can handle rapidly evolving usage scenarios. If Apple's widget experience is any indication, the number and variety of TV-based widgets will expand rapidly and in many cases outstrip the ability of low-end hardware to support these applications.

Should this happen firmware upgrades won't matter because the hardware is what defines the headroom and sets the ceiling.

Future proofing Internet-enabled video platforms is critical -- OEMs and operators must think beyond supporting the first round of applications and consider what will comes next, because that application will be here within months, not years.

Popular posts from this blog

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

Retail Transformation Gains New Momentum

Forward-thinking retailers now have a bright future. In contrast, those that failed to enhance their business model via digital transformation have struggled, declined, and their assets were eventually liquidated. The key difference between these two business outcomes is applied strategic foresight. Even as the world continues to emerge from a global pandemic, retail is growing at levels not seen in the last two decades. Retail sales grew by 7 percent in 2020 and by over 14 percent in 2021, which is in stark contrast to the 3.7 percent annual growth between 2010 and 2019. The increased demand for retail has put a strain on supply chains and retail operations worldwide. As a result, retailers and stakeholders are turning to automation solutions such as mobile robotics for operational ease. Retail Transformation Market Development According to the latest market study by ABI Research, worldwide commercial robot revenue in retail stores will have a Compounded Annual Growth Rate (CAGR) of o