Skip to main content

Upside for Mobile Entertainment Services

According to Portio Research, mobile phone entertainment services have come a long way since their introduction in the form of mono-ringtones in the late nineties, with operators today delivering diverse services such as streaming audio and video, and multi-player games across high speed networks on to advanced handsets.

In 2008, mobile entertainment services -- including mobile music, mobile games and mobile video services -- generated worldwide revenues of nearly $24 billion, and this figure is set to rise to a market value of $47.2 billion by end-2013.

Mobile music continues to be the dominant component of the mobile entertainment services pie, however, within mobile music, ringtones -- the pioneering first entertainment service -- have gradually given way to advanced services, such as ringback tones, streaming audio and full-track downloads.

Worldwide mobile music revenue stood at $11.7 billion at the end of 2008 and is forecast to hit $19.2 billion at the end of 2013.

Mobile games have also shown strong growth recently and will, in all probability, become as big as mobile music in the years to come. With a slew of different options, such as Java, BREW, SMS-based or Browser-based games, mobile gaming has evolved beyond recognition since Nokia launched the Snake, back in 1997.

The value of the worldwide mobile gaming reached $5.5 billion by the end of 2008 and Portio predicts it will grow to $9.8 billion by year-end 2013.

Mobile video services are expected to grow rapidly in the years to come. Detractors of mobile video have previously cited poor handset quality as one of the biggest reasons why these services are yet to take off.

However, with the launch of more viewer-friendly handsets, such as the iPhone, mobile video services are expected to quickly gain popularity. Portio forecasts that worldwide revenues from mobile video will nearly triple to reach $18.2 billion by end-2013, up from $6.7 billion at end-2008.

Other mobile entertainment services are also given coverage in this market study. Among these, the mobile gambling market is projected to grow significantly in the near future, and will be a big business driver for MNOs -- Europe alone is expected to generate $3.2 billion in annual revenue by end-2010.

Popular posts from this blog

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

Retail Transformation Gains New Momentum

Forward-thinking retailers now have a bright future. In contrast, those that failed to enhance their business model via digital transformation have struggled, declined, and their assets were eventually liquidated. The key difference between these two business outcomes is applied strategic foresight. Even as the world continues to emerge from a global pandemic, retail is growing at levels not seen in the last two decades. Retail sales grew by 7 percent in 2020 and by over 14 percent in 2021, which is in stark contrast to the 3.7 percent annual growth between 2010 and 2019. The increased demand for retail has put a strain on supply chains and retail operations worldwide. As a result, retailers and stakeholders are turning to automation solutions such as mobile robotics for operational ease. Retail Transformation Market Development According to the latest market study by ABI Research, worldwide commercial robot revenue in retail stores will have a Compounded Annual Growth Rate (CAGR) of o