Skip to main content

Broadband & Multichannel TV Subscriptions

Informa Telecoms & Media published the latest market study results from broadband and multichannel TV subscription numbers. Fiber-to-the-x subscriptions approach 50 million, and IPTV advances to 20 million.

According to current research, global fixed broadband subscriptions stood at 422 million at the end of 2008, adding nearly 68 million subscriptions in the year and 16 million in the final quarter.

The biggest access technology remains DSL (65 percent of the total), but FTTx (11 percent) registered its biggest in year gain to date, adding over 11 million subscriptions -- almost exactly the same number as cable broadband (21 percent) -- now stands over 48 million.

The growth of FTTx is part explained by robust growth in Asia-Pacific: the region added 20 percent more subscriptions in 2008 than in 2007. In addition, nine of the world's 10 largest FTTx operators are in the region.

Western Europe has seen broadband growth stagnate, as all but five of its 30 countries now exceed a household penetration level of 50 percent and 20 countries enjoy penetration of over 60 percent.

China, where broadband subscriptions grew by 21 percent over 2008 to reach 82 million subscriptions, passed the USA mid-year to become the world's largest fixed broadband market, though it still has a household penetration level of below 20 percent.

The IPTV total stood at 19.96 million at the end of 2008. Even by the standard of its own past record, growth was steady but not spectacular, registering net additions of 7.5 million. What is significant is the fact that of the four main multichannel TV platforms, IPTV and digital terrestrial (DTT) are increasing their share of the market and now hold 10 percent and 3 percent of the global market, respectively.

Julian Herbert, Principal Analyst at Informa Telecoms & Media said, "It is a fair observation that IPTV has not made the sort of inroads into broadband homes which operators might have expected, but it is wrong to declare that the concept is doomed to fail."

In markets where the bandwidth is available and the marketing and pricing are attractive, IPTV is attracting big volumes of new customers and helping operators to improve retention rates and increase fixed line ARPU.

Look at operators like AT&T -- with over 800,000 net adds in 2008 -- or Free and France Telecom in France, PWCC in Hong Kong or Portugal Telecom: all are growing their market shares strongly in competitive pay-TV markets.

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc