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Dynamic Digital Signage with Pico Projectors

Here's something very small, with a market upside that's very big. With a potential addressable market measured in the billions of units, In-Stat is now forecasting the market for pico-projectors to exceed $1.1 billion within five years.

Apparently, redesigned mobile phones and accessory projectors will lead the pico-projector market, with computing devices and consumer products following.

"As mobile devices add more multimedia capabilities, embedded pico-projectors can add a big-screen experience to a very small device," says David Chamberlain, In-Stat analyst.

Technological advances in miniaturization, signal processing, and light sources -- including green laser -- are making pico-projectors a realistic feature for small battery powered devices like cellphones, media players, computing devices, and other consumer electronics.

I believe that the applications for handheld projection devices creates yet another interesting impromptu presentation vehicle for people engaged in producing marketing-related digital video content.

While most analysts tend to focus on traditional meeting room or home entertainment presentation scenarios, I'm really intrigued by the potential for low-cost mobile digital signage applications. Just imagine being able to display a video image on a suitable surface in any public place, at any time, and without the usual restrictions.

In-Stat's market study found the following:

- Illumination technologies continue to develop with vendors offering both LED and laser. Green laser is a critical development area.

- Projector module economies of scale will expand the market for embedded pico-projectors to lower-priced cellphones and media players in the near future.

- Among companies offering pico-projectors include 3M, Displaytech, Foxxcon, Light Blue Optics, Oculon, Optoma, Microvision, Toshiba, and TI.

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