Skip to main content

Global Increase in Mobile Messaging Traffic


Communication in the future will be done increasingly through mobile devices. According to TNS Global, 74 percent of the world's digital messages were sent via a mobile device in January 2009, a 15 percent increase over the previous year.

In emerging markets, the trend is even more dramatic -- nine out of 10 messages are sent via mobile phone.

Some of the growth can be attributed to mobile instant messaging. Thirteen percent of all mobile subscribers used the feature, compared to 41 percent of smartphone users.

Other increases in mobile phone usage can be attributed to the abandonment of fixed-line telephone services.

"As mobile devices slowly take away usage share from fixed services in developed markets, in emerging markets consumers are more likely to by-pass fixed communications altogether and go straight to mobiles," said Sam Curtis of TNS.

As for developed countries, the PC e-mail remains the most popular message method, but its use is decreasing.

In Japan, 40 out of 100 e-mails sent are from a mobile device. In North America, 69 percent of those using e-mail on their mobile phone use it daily, compared with 43 percent worldwide.

The trend will increase, TNS says, as smartphones -- such as the popular Apple iPhone -- enter the marketplace and gain share.

Popular posts from this blog

How AI Transforms Financial Decision-Making

Artificial intelligence (AI) has emerged as a transformational force, reshaping business processes and unlocking new possibilities for efficiency and innovation in corporate finance. The latest Gartner survey on AI usage in finance provides evidence of this emerging trend, offering valuable insights into the future growth trajectory of AI in finance. The Gartner survey reveals a significant milestone. As of 2024, 58 percent of finance functions actively use AI technology -- that's a substantial increase from previous years. Artificial Intelligence Market Development Perhaps even more telling is the projection that by 2026 more than 80 percent of finance functions are expected to be leveraging AI solutions. The survey sheds light on the use cases of AI in finance: AI is being deployed to enhance forecasting accuracy and provide deeper insights into financial trends. Automation of routine tasks and improved accuracy in financial reporting are key benefits observed. AI algorithms are