Worldwide, mobile messaging is a $130 billion industry in 2008, and Portio Research forecasts show that value rising to reach $224 billion by the end of 2013.
SMS still totally dominates the messaging mix. Their research forecasts that even in 2013, messaging will still account for approximately 60 percent of all non-voice service revenues worldwide, and within that SMS will account for some 55 percent of all messaging revenues.
With mobile data revenues expected to account for between 25 and 30 percent of total operator service revenues worldwide by 2013, that means that messaging will account for approximately 17 percent of total operator service revenues by 2013.
SMS will be responsible for approximately 9 percent of total operator service revenues in 2013. Across the planet, everywhere from The Philippines to Croatia, SMS is booming, with forecasts predicting aggressive growth ahead for the next 6 years.
The Portio report looks in detail at the massive opportunities that lie ahead as worldwide mobile messaging markets continue to rise in value by a staggering $20 billion per year for the next 5 years.
Their market study uncovers the incredibly opportunities in the Asia Pacific region, and the rapid growth of messaging use in North America. Complete regional analysis for all regions make this the most comprehensive messaging report available.
