Skip to main content

Low-Cost Prosumer Video Camcorder Market

The professional video camcorder market experienced a groundswell of activity in EMEA last year, with incremental growth outstripping the previous year's performance by nearly three to one, according to the latest market study by Futuresource Consulting.

"In 2008 we saw the development of a pure non-tape pro camcorder segment at the lower end of the market -- a significant milestone for the industry and a core driver for last year's phenomenal growth," says Adam Cox, Senior Market Analyst, Futuresource Consulting.

The huge success of the low-cost Sony HVR-HD1000E -- as well as several other entry-level products -- contributed to pro camcorder sector growth in 2008. With new products from Panasonic and JVC due for release in the first half of 2009, further market activity is ensured.

"As the price of broadcast quality hardware continues to decrease, professional video production has become available to a wider audience," says Cox.

"In particular, the prosumer segment has grown significantly over recent years and accounts for almost 30 percent of market volumes; however, the comparatively low cost of products sold into this vertical translates to less than 25 percent of the market in value terms."

The UK continues to be the largest pro camcorder market in the EMEA region, followed by Russia, France and Germany. As a whole, Western Europe commands 65 percent of the EMEA marketplace, with the remainder shared almost equally between Eastern Europe and Middle East/Africa.

HD functionality dominates the market across all these territories, with more than 75 percent of pro camcorders shipped in 2008 capable of shooting in HDV or better. However, the versatility of many of these products means that much footage is still shot in SD.

Moving forward, HD and non-tape segments will continue to drive the market, and as more programs are broadcast in HD the demand for full-HD camcorders for use as backup will grow, allowing HD to fuel market growth for a second time.

Popular posts from this blog

Why Healthcare and Smart City Apps Drive 5G IoT

Fifth-generation (5G) wireless technology for cellular networks is a successor to fourth-generation (4G) wireless technology. By 2023, Juniper Research anticipates that there will be over 1 billion 5G connections globally. The technology will provide the data infrastructure for the advancement of wireless communications and for new developments in the Internet of Things (IoT) -- including smart cities and healthcare. 5G IoT Market Development According to the latest worldwide market study by Juniper Research, 5G IoT connections will reach 116 million globally by 2026 -- that's increasing from just 17 million connections in 2023. Juniper analysts predict that the healthcare sector applications and government or other smart city services will drive this outstanding 1,100 percent growth over the next three years. Juniper examined 5G adoption across key industry sectors -- such as the automotive, mobile broadband, and smart homes -- and forecasts healthcare and smart cities will accoun

How Savvy Leaders Re-Imagine Work in 2023

As we look to the year ahead, there will be significant challenges and opportunities facing the Chief Human Resource Officer (CHRO) role. In order to be successful, savvy HR leaders must be prepared to take proactive steps that adapt and evolve. "HR leaders have faced an increasingly unpredictable environment amid many organizations mandating a return to office, permanently higher turnover and burnt out employees," said Emily Rose McRae, senior director at Gartner . HR Innovation Market Development One of Gartner's key predictions for 2023 is that the use of artificial intelligence (AI) and automation will continue to increase within the enlightened digital workplace. This transition will require HR leaders to develop new skills and competencies in order to effectively manage and lead teams that are increasingly relying on these enabling technologies. Additionally, HR leaders will need to ensure that their organizations are investing in the necessary infrastructure and re

Top 10 CFO Priorities Require Rethinking Finance

The Chief Financial Officer (CFO) role is essential to digital business growth. While CFOs do not get closely involved in the tactical details of the digital transformation of their functions, they still recognize its strategic importance. According to the latest survey by Gartner, CFOs are faced with the challenge of balancing the need for substantive digital business innovation with financial cost control and risk management. "CFOs will be stretched thinly across many activities in 2023. The survey revealed a wide range of actions CFOs plan to either lead or be significantly involved with," said Marko Horvat, vice president at Gartner. Survey Findings: The Top Ten Priorities Cost Optimization - Cost reduction remains the top priority for CFOs as they look for ways to cut costs and improve efficiency in their operations. This includes identifying cost-saving opportunities through automation, outsourcing, and business process improvement. Business Continuity - The global C