Skip to main content

PC Shipments in EMEA Have Mixed Results

Following a slow down which started in the final quarter of 2008, Europe, Middle East and Africa (EMEA) PC shipments fell to negative trends in the first quarter of 2009 as anticipated.

In line with forecasts, the PC market in EMEA displayed its first yearly decline since the 2001 recession, with sales recording –10 percent year-on-year growth in 1Q09, according to data released by IDC.

The CEE region remained the most affected bringing down overall EMEA results with a decline in PC shipments of –41 percent, while MEA slowed down as well at –6.1 percent growth. Western Europe held well, however, with shipments decreasing by only –0.5 percent, supported by sustained consumer demand and continued traction for Mini Notebooks.

The business market is directly impacted by lower investment levels and consumer spending also slowed down since January, but the traction for Mini Notebooks helped to sustain consumer demand in Western Europe and contain overall market contraction, and will continue to do so over the coming quarters as vendors, retailers, and telco players will maintain a major push.

Continuing to suffer from a challenging financial situation, most countries in Central Eastern Europe displayed further contraction this quarter. Russia and Ukraine remained severely constrained and several other markets declined as well. Growth in the Middle East also decelerated, but to a much lesser extent thanks to sustained demand for portable PCs.

IDC expects the CEE region to remain strongly negative in the coming quarters, affected by the global economic downturn, which is impacting both commercial and consumer markets," said Stefania Lorenz, research director, Systems, IDC CEMA.

"Within the CEE region, just a few countries reported positive growth, with Czech Republic and Slovakia being the most dynamic. The desktop market in the MEA region reported the lowest drop ever while notebook sales were able to remain afloat, with strong growth for portable PCs in Africa in particular."

PC sales in Western Europe also slowed down, declining by a moderate –0.5 percent year on year, and slightly ahead of forecasts. Commercial sales were directly impacted by the economic downturn and declined by –14.8 percent, affecting both desktop and portable shipments.

However, the consumer market demonstrated some resilience, despite a slowdown in consumer spending as a result of fragile consumer confidence and rising unemployment.

In Western Europe, dynamics in the portable PC market continued to be driven by consumer demand, with Mini Notebooks contributing to an impressive 28 percent growth despite the overall economic slowdown.

The market clearly benefited from continued price declines overall, and retailers deployed aggressive deals and promotions, as cash-trapped customers were increasingly looking for a bargain and opted for low-priced entry-level systems.

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc