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World Digital Terrestrial TV STB Opportunity

The global semiconductor opportunity in standard definition (SD) Digital Terrestrial TV (DTT) Set Top Boxes will peak in 2011 at nearly $500 million.

High-definition DTT Set Top Boxes also offer a short term spike in semiconductor opportunity. However, SD DTT Set Top Boxes are the more sustainable opportunity for semiconductor manufacturers, according to the latest market study by In-Stat.

"The U.S. analog shut off is driving a surge of HD converter boxes in 2008 and 2009," says Gerry Kaufhold, In-Stat analyst. "However, this bubble will wane, while the SD DTT market continues to grow across a broader set of geographic markets."

Their report includes worldwide and regional forecasts for standard definition and HD STB shipments, revenue, bill of materials and component revenue through 2013. Extensive country-level unit/revenue shipment detail for major countries in Europe, North America and Asia -- including HD and DVR segmentation. Plus, the analog shut off timetable by country.

In-Stat's market study found the following:

- Key component categories include the Demux/CPU/AV decoder and the MPEG-2 MP@HL/Graphics IC.

- The European DTT STB Market Value will peak in 2011 at $1.6 billion.

- On a European country basis, UK leads the market, followed by Spain, France, Germany, and then Italy.

- Total DTT STB unit shipments will peak at 44 million in 2009.

- Standard Definition DTT Set Top Box unit shipments will peak in 2011.

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