Skip to main content

British Bonding on Social Network Sites


Do the Brits "socialise" everything? Apparently, they're on social networking sites, they're British. eMarketer estimates that 39 percent of UK Internet users -- more than 15.4 million people -- will use social networks at least once per month in 2009.

And growth will continue, though at slightly slower rates after 2010. By 2013, the social networking population in the UK will reach 21.9 million and represent 50 percent of Internet users. IMHO, it's all those friendly cockneys from London. Alright, mate?

"Most early adopters of social media in the UK were young and male," says Karin von Abrams, eMarketer senior analyst. "And while older users -- especially those ages 65 and up -- still lag in social media usage, the appeal of Facebook and the spread of professional social networking among UK employees are boosting adoption in other age groups."

The all-important user group, UK women, is also warming to social networking, forums and blogging.

The 2008 "Digital World, Digital Life" survey by TNS provided a detailed snapshot of UK Internet user's activities online during the year.

To no one's surprise, searching, banking and catching up with the news and weather were among the most common online British pursuits. But various forms of social media also attracted significant audiences.

According to TNS, 37 percent of UK adult Internet users polled had visited a social networking site in the previous month, while 29 percent had viewed or contributed to an online forum, and 26 percent had visited or posted a comment on a message board.

Fewer than one in five had visited or added to a wiki (19 percent) or a blog (16 percent), or checked into a chat room (13 percent). Just 10 percent said they had visited a business networking site.

In its "Communications Market 2008" report, the UK Office of Communications (Ofcom) noted a higher percentage in the number of users engaging in various forms of social media over a three-month period -- compared with the one-month period referenced by TNS. Overall, 51 percent of UK Web users polled said they had been active in social networking or other collaborative activities.

Many online social activities -- such as social networking, blogging and content-sharing -- are blurring to some extent, especially as major social networks provide more functionality to integrate these strands of communication.

At the same time, these behaviors are often distinct in Britain. They can attract different audiences and are still measured separately by many research firms, so it is useful to look at them one by one.

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc