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Consumers now Watch Online Video on TV

Just imagine what it would be like to watch online video content on your television. Well, a segment of mainstream American consumers has already moved beyond their imagination.

The under-35 adult population in the U.S. has already adopted Web-to-TV video capability, according to the latest study by In-Stat.

Over 40 percent of young adult U.S. households view Internet video on the TV at least once per month. On the upside, revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013.

"Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly," says Keith Nissen, In-Stat analyst. "Our primary research shows that users want a variety of their consumer devices to enable a web-to-TV video experience."

In-Stat's market study found the following:

- Within five years, the number of U.S. broadband households viewing Web-to-TV content will grow to 24 million.

- Already, 29 percent of U.S. 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet.

- In five years, there will be 7.4 million U.S. broadband households that use media center PCs for streaming Web-to-TV content.

- TV networks and pay TV operators currently view online TV as additive to pay TV services, but Web-to-TV will ultimately force a complete restructuring of today’s video services.

- Video content will be optimized for broadcast or Web-to-TV based on content type.

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