Skip to main content

Global Mobile Entertainment Service Market

Mobile entertainment services have evolved since the introduction of mono-ringtones in the late nineties, with mobile carriers now delivering diverse services such as streaming audio and video, multi-player games and mobile gambling across high speed networks on to advanced handsets.

According to Portio Research, in 2008 mobile entertainment services (including mobile music, mobile games and mobile video services) generated worldwide revenues of nearly $24 billion, and this will rise to a market value of $47.2 billion by 2013.

Mobile music continues to be the dominant component of the mobile entertainment services pie, however, within mobile music, and ringtones have gradually given way to advanced services, such as ringback tones, streaming audio and full-track downloads.

Worldwide mobile music revenue stood at $11.7 billion at end-2008 and is forecast to hit $19.2 billion at end-2013.

Mobile games have also shown strong growth recently and will, in all probability, become as big as mobile music in the years to come. With different options, such as Java, BREW, SMS-based or Browser-based games, mobile gaming has evolved beyond recognition since Nokia launched Snake back in 1997.

The value of the worldwide mobile gaming reached $5.5 billion by the end of 2008 and we predict it will grow to $9.8 billion by year-end 2013.

Mobile video services are expected to grow rapidly in the years to come. Detractors of mobile video have previously cited poor handset quality as one of the biggest reasons why these services are yet to take off.

However, with the launch of more viewer-friendly handsets, such as the iPhone, mobile video services are expected to quickly gain popularity. We forecast that worldwide revenues from mobile video will nearly triple to reach $18.2 billion by 2013, up from $6.7 billion in 2008.

For the most part, paid-for mobile graphics are gradually disappearing from the scene, largely owing to the growth of handsets with camera and video capabilities, and the preference for user-generated content.

Conversely, the mobile gambling market is projected to grow significantly in the near future, and will be a big business driver for MNOs -- Europe alone is expected to generate $3.2 billion in annual revenue by 2010.

Popular posts from this blog

Global Rise of Domestic Payment Ecosystems

Alternative Payment Methods (APMs) – comprising digital wallets, instant payments, and QR payment systems – are experiencing explosive growth that's reshaping the global financial services marketplace. According to the latest worldwide market study by ABI Research , the combined global transaction value for APMs is projected to reach $142 trillion by 2030. What's particularly fascinating is the underlying driver behind this trend: a growing desire for financial sovereignty, with nations developing domestic payment ecosystems rather than remaining dependent on international financial networks. Payment Ecosystem Market Development In 2024, approximately 45 percent of the global population used digital wallets – a remarkable adoption rate for a technology that barely existed a decade ago. China leads this transition, with 95 percent of its population using WeChat's payment functionality. WeChat exemplifies the "super app" phenomenon, where payment capabilities are in...