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Global Mobile Entertainment Service Market

Mobile entertainment services have evolved since the introduction of mono-ringtones in the late nineties, with mobile carriers now delivering diverse services such as streaming audio and video, multi-player games and mobile gambling across high speed networks on to advanced handsets.

According to Portio Research, in 2008 mobile entertainment services (including mobile music, mobile games and mobile video services) generated worldwide revenues of nearly $24 billion, and this will rise to a market value of $47.2 billion by 2013.

Mobile music continues to be the dominant component of the mobile entertainment services pie, however, within mobile music, and ringtones have gradually given way to advanced services, such as ringback tones, streaming audio and full-track downloads.

Worldwide mobile music revenue stood at $11.7 billion at end-2008 and is forecast to hit $19.2 billion at end-2013.

Mobile games have also shown strong growth recently and will, in all probability, become as big as mobile music in the years to come. With different options, such as Java, BREW, SMS-based or Browser-based games, mobile gaming has evolved beyond recognition since Nokia launched Snake back in 1997.

The value of the worldwide mobile gaming reached $5.5 billion by the end of 2008 and we predict it will grow to $9.8 billion by year-end 2013.

Mobile video services are expected to grow rapidly in the years to come. Detractors of mobile video have previously cited poor handset quality as one of the biggest reasons why these services are yet to take off.

However, with the launch of more viewer-friendly handsets, such as the iPhone, mobile video services are expected to quickly gain popularity. We forecast that worldwide revenues from mobile video will nearly triple to reach $18.2 billion by 2013, up from $6.7 billion in 2008.

For the most part, paid-for mobile graphics are gradually disappearing from the scene, largely owing to the growth of handsets with camera and video capabilities, and the preference for user-generated content.

Conversely, the mobile gambling market is projected to grow significantly in the near future, and will be a big business driver for MNOs -- Europe alone is expected to generate $3.2 billion in annual revenue by 2010.

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