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Canada Beating U.S. Broadband Penetration

Worldwide broadband subscriptions will reach 466 million in 2009, representing 1.1 billion discrete broadband users, according to the latest market study by Strategy Analytics.

The total number of broadband subscriptions will surpass 800 million by 2013, implying a 14.6 percent CAGR. DSL continues to be the dominant access technology, accounting for nearly two-thirds of worldwide subscriptions.

Fiber and WiMAX, however, continue to grow share and together will account for over 25 percent of all broadband subscriptions by 2013.

The Asia Pacific region claims 41 percent of all broadband subscriptions, followed by Western Europe and then North America. North America and Western Europe likewise lead in terms of household broadband penetration.

Global penetration stood at 23 percent in 2008, and will reach 44 percent by 2013. The Central and Eastern European Region (CEE) is the fastest growing market, and is expected to grow 28 percent in 2009.

Global Broadband ARPUs will decline approximately 4 percent between 2009-2013, with service revenues reaching $291 billion by 2013.

A challenging economic environment coupled with high market maturity is putting downward pressure on subscriber growth in North America -- Strategy Analytics estimates a slight deceleration for the region.

In 2008 the North American broadband market added 6.7 million new subscribers, representing 9 percent growth over the previous year.

U.S. household broadband penetration is expected to reach 63 percent in 2009, growing to 82 percent by 2013. Penetration is significantly higher in Canada, where 79 percent of households will have broadband access in 2009.

Cable is the dominant access broadband technology in North America, accounting for over half of all household connections. Fiber rollouts by Telcos are gaining momentum, and 12 percent of broadband connections will be delivered via FTTx technology by 2009.

Service revenues for the region will grow from $46 billion in 2008 to nearly $80 billion in 2013. That said, North American broadband services still can't compete with market leaders in the Asia-Pacific and European regions -- on both competitive price and bandwidth offered.

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