Skip to main content

Marketers Adopt SEO, Microsite Sponsorship


eMarketer posed the question, what's the best way to generate sales online? While the answer may vary depending on the size of your budget, a Forbes study says marketers of all sizes should start with search.

Forty-eight percent of marketers overall said that search engine optimization (SEO) was the "best method" for generating conversions online. More than one-half of marketers with budgets over $1 million agreed.

The next most effective conversion tactic for smaller marketers was e-mail and e-newsletters, followed by pay-per-click and search ads, behavioral targeting and page sponsorships.

For larger marketers, the list of effective online tactics was nearly the same, except search and e-mail were flipped. Pay-per-impression ads were also more effective for larger marketers.

To build, maintain or change brand perceptions required different tactics, however.

For both small- and large-budget marketers, site or page sponsorship and SEO were considered the most effective ways to build a brand online.

Pay-per-impression ads came next on the list for big spenders, while the more budget-constricted focused on e-mail newsletters, pay-per-impression and viral marketing.

Perhaps in anticipation of the end of the recession, marketers are changing their spending priorities in the six months after March 2009 to feature more viral marketing, SEO, behavioral targeting and pay-per-click.

Overall, 57 percent of respondents said they still spend less than 25 percent of their marketing budgets online -- regardless of the fact that online is proven to be more effective.

Note, I've re-launched the GeoActive Microsite Network, to provide new advertising and sponsorship opportunities for marketers in the Technology | Media | Telecom sector who seek a targeted site.

Popular posts from this blog

Decoding the Generative AI Global Surge

Commercial interest in Generative AI (GenAI) tools has reached a fever pitch, and the latest forecast from Gartner amplifies this emerging trend. Gartner predicts $644 billion in worldwide spending on GenAI in 2025, marking a dramatic 76.4 percent increase from the previous year. This surge underscores the impact GenAI will have across industries. It also requires a closer examination of the underlying dynamics of future potential. Generative AI Market Development This growth is fueled by the GenAI foundational model providers who invest billions into enhancing the size, performance, and reliability of their models.  Hardware also accounts for a significant portion of this spending, with ~80 percent allocated to servers, smartphones, and PCs equipped with artificial intelligence capabilities. This highlights the critical need for computational power to support the demanding workloads of GenAI. However, Gartner also injects a dose of reality into the GenAI hype cycle. There's a dec...