Skip to main content

Why Search Engine Marketing is Growing


According to a joint study by Econsultancy and search engine optimization (SEO) firm Guava, online marketers around the globe -- but particularly in the UK -- are increasingly turning to search engine marketing practices for growth.

eMarketer reports that fifty-five percent of respondents said they planned to raise spending on SEO, and 45 percent said the same of paid search.

In addition, 31 percent of SEO and 32 percent of paid search users said they intended to maintain their budgets.

However, search marketers use paid search and SEO to accomplish different tasks.

In 2008, marketers said that the main objectives of paid search were to capture online sales, generate sales leads, drive Website traffic and enhance the brand.

Regarding objectives for SEO, most marketers said its primary purpose was to drive traffic, create leads, generate sales and brand awareness. In 2009, marketer's perceptions are in similar proportions across the board.

With the global economy faltering, and money in short supply, search marketing is often the tool that marketers rely on most to attract new customers. In addition, SEO offers pluses over paid search -- though its advantages must be built up over time.

"SEO improves organic listings, which Internet users prefer over paid search, and it is cost-effective," said eMarketer senior analyst David Hallerman. "Furthermore, optimization works across all search engines, and an optimized site does not drop off the first results page even when marketer spending slows or stops -- as it can with paid search."

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

How GenAI is Transforming the Role of CIO

The introduction of Artificial intelligence (AI), and the emergence of Generative AI  (GenAI), are now resulting in two key focus areas for Chief Information Officers (CIOs) and their IT leadership team. "GenAI is not just a technology or just a business trend. It is a profound shift in how humans and machines interact," said Mary Mesaglio, VP Analyst at Gartner . "We are moving from what machines can do for us to what machines can be for us." AI platforms are evolving rapidly from being our tools to becoming our teammates. Gartner predicts that by 2025, GenAI will be a workforce partner for 90 percent of companies worldwide. CIO Leadership Market Development CIOs have a major role in how they shape AI and how AI shapes us. According to recent Gartner surveys of CEOs, enterprise CIOs are their number one choice to unlock the value of GenAI tools. In fact, CIOs and IT executives will prioritize two areas to unleash the possibility of AI over the next 12-24 months – t