Skip to main content

Ad-Supported Music, Alternative to Litigation

A recent Ipsos market study demonstrates that ad-supported models could provide an important new channel for many U.S. consumer music file sharers. The models are already helping to reduce file sharing, and have the potential to become part of a long-term trend.

Moreover, this proactive approach would surely be more advantageous to music record labels that have previously used litigation as their primary reactive method -- in an attempt to dissuade consumer file sharing.

A majority of downloaders and streamers currently operating outside of the fee-based market may simply be unwilling to pay for music. However, given the choice, many fee-adverse consumers may prefer to avoid MP3 file sharing as well.

These consumers value music, but in the absence of an ad-supported offering, the desire not to pay is greater than the desire not to file share with friends and family members.

The annual Digital Music Discovery and Purchase Process study -- part of TEMPO, an Ipsos bi-annual study of digital music behaviors -- is an in-depth examination of how U.S. consumers discover and acquire or purchase digital music.

Findings from the study indicate that ad-supported downloading is a key channel the music industry should embrace in conjunction with the efforts currently being undertaken to combat file sharing -- if it is to reach the largest consumer audience possible with valued music offerings.

Key findings from the Ipsos market study include:

-Currently, ad-supported and fee-based approaches to music have roughly equal appeal.

- If forced to choose something other than ad-supported, a little over a third of those users would enter the fee-based market. The rest are unwilling to pay and either take up file sharing or become inactive.

- If forced to choose something other than file sharing, about two-thirds of those currently involved in it would enter the market -- almost entirely on the ad-supported side.

- Only about a third of current file sharers are truly lost customers from the traditional music industry.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of