Skip to main content

Cloud Services Enabling Mobile Applications

The iPhone, from Apple, increased the market awareness of value-added service (VAS) mobile applications. These applications and associated "app stores" are becoming the next mobile sector market development opportunity.

However, most new mobile applications require smartphone capabilities, limiting their potential market. Moreover, a new architecture that applies a cloud-based model could drastically change the way mobile applications are developed, acquired, and consumed.

According to the market study from ABI Research, mobile cloud-based services will be disruptive and could eclipse the current mobile application model by 2014, delivering revenue of nearly $20 billion annually.

"Mobile application developers today face the challenge of multiple mobile operating systems," says ABI senior analyst Mark Beccue. "Either they must write for just one OS, or create many versions of the same application."

More sophisticated apps require significant processing power and memory in the handset. Using Web development, applications can run on hosted servers, so handset requirements can be greatly reduced and developers can create just one version.

The cloud-based trend is in its infancy today, but ABI Research believes that eventually it will become the prevailing model for mobile applications.

This approach is not without challenges. A cloud-based application stops working if you lose your radio connection. But, new programming languages such as HTML 5 will enable data caching on the handset, allowing work to continue until the wireless connection is restored.

"Cloud computing will bring unprecedented sophistication to mobile applications," Beccue notes.

Business users will benefit from collaboration and data sharing apps. Consumers will gain from remote access apps -- allowing them to monitor home security systems, PCs or DVRs.

That said, one lingering question remains. How will over-the-top cloud-based apps further impact mobile network operator's hopes to increase revenue? If the mobile service provider isn't the catalyst for open innovation, then the evolving ecosystem may relegate them to a lower status in the mobile VAS value-chain.

Popular posts from this blog

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

Retail Transformation Gains New Momentum

Forward-thinking retailers now have a bright future. In contrast, those that failed to enhance their business model via digital transformation have struggled, declined, and their assets were eventually liquidated. The key difference between these two business outcomes is applied strategic foresight. Even as the world continues to emerge from a global pandemic, retail is growing at levels not seen in the last two decades. Retail sales grew by 7 percent in 2020 and by over 14 percent in 2021, which is in stark contrast to the 3.7 percent annual growth between 2010 and 2019. The increased demand for retail has put a strain on supply chains and retail operations worldwide. As a result, retailers and stakeholders are turning to automation solutions such as mobile robotics for operational ease. Retail Transformation Market Development According to the latest market study by ABI Research, worldwide commercial robot revenue in retail stores will have a Compounded Annual Growth Rate (CAGR) of o