Skip to main content

Hybrid IPTV Set-top Box Creates Opportunity

The latest global market study by Multimedia Research Group (MRG) demonstrates how hybrid IPTV set-top boxes (STBs) are helping IPTV Operators accelerate early service deployment or extend the reach of their existing video IP Networks.

By merging existing digital video broadcast programming with IPTV services, Operators are finding they can significantly slash CapEx and lead-time costs from typical IPTV deployment costs.

In 2008, there were already 14.4 million installed hybrid STB units worldwide, with estimated growth to 22.3 million in 2012.

The MRG report explores how hybrid IPTV set-top boxes can receive broadcast digital channels from Satellite, Terrestrial or Cable—plus from a managed IPTV (on-demand) service.

By using existing broadcast sources in addition to on-demand IPTV service, IPTV Operators can significantly reduce the content acquisition and early network infrastructure requirements.

"Use of hybrids can solve some serious problems presented by technical restrictions or lack of content," says MRG Analyst, Huw Price-Stephens, MRG Analyst. "They can also create new and bigger problems unless acquired with an effective exit strategy, which does not require swapping out the STBs."

Matching a hybrid strategy with the local competitive profile may be the best way for an IPTV Operator to differentiate the service.

Moreover, the growing threat of compelling Over the Top (OTT) video offerings will motivate IPTV service providers to act sooner, rather than later.

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our