Skip to main content

Smartphone Content and Service Experience

The consumer demand for smartphones is growing rapidly and will push annual sales worldwide from 131 million units in 2008 to over 300 million by 2013, according to the latest market study by Parks Associates.

The assessment finds people are attracted to these converged devices because they combine applications into a mobile platform, which can then be expanded incrementally -- with new and unique add-ons and applications.

"Consumers have a personal connection to their mobile phones," said Harry Wang , Director, Health and Mobile Product Research, Parks Associates.

Applications like T-Mobile's Sherpa will learn from its user's preferences in order to make personalized, location-based recommendations on restaurants and shops. The latest iPhone release is also making a strong case for mobile video.

Smartphone users worldwide will top 1.1 billion in 2013, creating a lucrative market for mobile service providers and mobile phone application developers.

"The success of the iPhone, Pre, and Blackberry shows the strength of consumer demand for an intelligent, multi-functional device," Wang said.

The appeal of the smartphone will create significant new revenue streams for carriers and developers, who could create new service bundles that build off this mobile platform with converged video, voice, and data applications.

Apparently, they're launching a new consumer study to explore smartphone service and application usage patterns, handset feature and function requirements, and customer expectations for the mobile content and service experience.

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc