The mobile video services upside is limited to a few successful deployments in advanced markets, like the Asia-Pacific region. Elsewhere, the situation is somewhat unpredictable.
Though video-capable phones continue to become more widely available, subscriber uptake of pay-TV services (not free-to-air video broadcast) continues to disappoint.
A combination of poor macroeconomic conditions, sub par 3G network coverage for streamed video services, and pricing that puts mobile video services out of reach for many consumers is contributing to the lackluster growth of mobile video services around the world.
"While mobile video services are expected to eventually grow significantly, until operators combine broadcast, on-demand, and side-loading, revenue will remain a drop in the bucket of overall mobile service revenue," explains Jeff Heynen, directing analyst for broadband and video at Infonetics Research.
The Infonetics market study found the following:
- They expect 397 million mobile video phones to sell worldwide in 2013, creating a market worth tens of billions of dollars.
- Asia-Pacific is the mobile video titan, with the highest volume of mobile video phone sales.
- One primary driver for mobile video adoption is access to live sporting events, particularly soccer, cricket, and motor sports.
- Nokia leads in worldwide DVB-H phone revenue market share.
- Broadcast mobile video content delivered using the Chinese Multimedia Broadcast (CMMB) standard is already reaching 1 million users.
- With an addressable market of hundreds of millions of phones, CMMB will become the world's leading broadcast mobile video technology in the long run.
- The number of mobile video subscribers hit 41 million worldwide in 2008 and is expected to grow to nearly 10-fold by the end of 2013.
Though video-capable phones continue to become more widely available, subscriber uptake of pay-TV services (not free-to-air video broadcast) continues to disappoint.
A combination of poor macroeconomic conditions, sub par 3G network coverage for streamed video services, and pricing that puts mobile video services out of reach for many consumers is contributing to the lackluster growth of mobile video services around the world.
"While mobile video services are expected to eventually grow significantly, until operators combine broadcast, on-demand, and side-loading, revenue will remain a drop in the bucket of overall mobile service revenue," explains Jeff Heynen, directing analyst for broadband and video at Infonetics Research.
The Infonetics market study found the following:
- They expect 397 million mobile video phones to sell worldwide in 2013, creating a market worth tens of billions of dollars.
- Asia-Pacific is the mobile video titan, with the highest volume of mobile video phone sales.
- One primary driver for mobile video adoption is access to live sporting events, particularly soccer, cricket, and motor sports.
- Nokia leads in worldwide DVB-H phone revenue market share.
- Broadcast mobile video content delivered using the Chinese Multimedia Broadcast (CMMB) standard is already reaching 1 million users.
- With an addressable market of hundreds of millions of phones, CMMB will become the world's leading broadcast mobile video technology in the long run.
- The number of mobile video subscribers hit 41 million worldwide in 2008 and is expected to grow to nearly 10-fold by the end of 2013.