Skip to main content

Global Entertainment Video Ad Server Market

Revenue from the global advertising server market will reach nearly $185 million in 2013. At $79 million North America represents, by a significant margin, the largest regional market for video ad servers with the runner-up, Asia-Pacific, expected to deliver about $55 million in the same year.

The resulting data are part of new additions to the latest ABI Research video-on-demand market study. New to the report are sections dealing with ad servers and ad splicers.

"Video-on-demand has always been a killer app," says industry analyst Zippy Aima. "But the new driver for this market is consumer desire for more interactivity and more flexibility in what they can do with their video content. Start-over TV, catch-up TV, and similar features are the new benchmarks for VOD uptake."

Broadcast continues to dominate the overall market, followed by cable and telco offerings. Although slightly slowed by the recession, growth in all segments has continued at a relatively steady pace.

"It's not that vendors aren't seeing demand for or implementation of the technologies," Aima notes. "We are, after all, talking about television entertainment."

Nonetheless this is a very competitive market, with many vendors. Differentiation is about feature-sets, but budgets for upgrading content delivery platforms have shrunk.

Aima would not be surprised to see some consolidation in the market over time. There is room for acquisitions because there are so many players in the market. On one hand that's good because it fosters competition and innovation, but on the other it limits the market available to each.

We may not only see bigger vendors absorbing smaller ones, but also non-video-server vendors moving to add video server offerings to their portfolios.

Popular posts from this blog

Trends Shaping the Global Smartphone Market

There is a pivotal shift within the global smartphone market. Recent data from IDC highlights a more cautious outlook for 2025, with projected worldwide smartphone shipments seeing a significantly reduced growth rate. This revised forecast underscores the intricate interplay of global economic factors and geopolitical dynamics on pervasive personal communication devices. IDC's latest update projects a mere 0.6 percent growth in worldwide smartphone shipments for 2025, a stark reduction from the earlier 2.3 percent expectation. Global Smartphone Market Development This recalibration is largely attributed to prevailing economic uncertainties, including inflationary pressures and rising unemployment, alongside the persistent specter of tariff volatility. Despite these global tensions, it's interesting to note that the United States and China are still identified as the primary drivers of this modest growth. China, a critical market, is forecast to achieve a 3 percent year-over-yea...