Skip to main content

Global Entertainment Video Ad Server Market

Revenue from the global advertising server market will reach nearly $185 million in 2013. At $79 million North America represents, by a significant margin, the largest regional market for video ad servers with the runner-up, Asia-Pacific, expected to deliver about $55 million in the same year.

The resulting data are part of new additions to the latest ABI Research video-on-demand market study. New to the report are sections dealing with ad servers and ad splicers.

"Video-on-demand has always been a killer app," says industry analyst Zippy Aima. "But the new driver for this market is consumer desire for more interactivity and more flexibility in what they can do with their video content. Start-over TV, catch-up TV, and similar features are the new benchmarks for VOD uptake."

Broadcast continues to dominate the overall market, followed by cable and telco offerings. Although slightly slowed by the recession, growth in all segments has continued at a relatively steady pace.

"It's not that vendors aren't seeing demand for or implementation of the technologies," Aima notes. "We are, after all, talking about television entertainment."

Nonetheless this is a very competitive market, with many vendors. Differentiation is about feature-sets, but budgets for upgrading content delivery platforms have shrunk.

Aima would not be surprised to see some consolidation in the market over time. There is room for acquisitions because there are so many players in the market. On one hand that's good because it fosters competition and innovation, but on the other it limits the market available to each.

We may not only see bigger vendors absorbing smaller ones, but also non-video-server vendors moving to add video server offerings to their portfolios.

Popular posts from this blog

Bold Broadband Policy: Yes We Can, America

Try to imagine this scenario, that General Motors and Ford were given exclusive franchises to build America's interstate highway system, and also all the highways that connect local communities. Now imagine that, based upon a financial crisis, these troubled companies decided to convert all "their" local arteries into toll-roads -- they then use incremental toll fees to severely limit all travel to and from small businesses. Why? This handicapping process reduced the need to invest in building better new roads, or repairing the dilapidated ones. But, wouldn't that short-sighted decision have a detrimental impact on the overall national economy? It's a moot point -- pure fantasy -- you say. The U.S. political leadership would never knowingly risk the nation's social and economic future on the financial viability of a restrictive duopoly. Or, would they? The 21st century Global Networked Economy travels across essential broadband infrastructure. The forced intro...