Skip to main content

Global Upside for Location Based Services


eMarketer reports that consumers are increasingly using GPS-enabled mobile devices to find local businesses, one another and even their family pets. Apparently, this is all part of the growing upside market opportunity.

Gartner is predicting huge gains for mobile location-based services (LBS) in 2009. The market research firm estimates that total LBS subscribers will more than double worldwide this year -- to 95.7 million.

"The LBS industry has matured rapidly in recent months through a mixture of consolidation, improved price/performance of the enabling technologies and compelling location applications," said Annette Zimmermann, analyst at Gartner.

Worldwide revenues from consumer location-based services were under $1 billion in 2008, but Gartner projects they will top $2.2 billion this year. North America's share will be the largest, at $713.7 million.

Subscriber growth will hinge on free. The competitive landscape will change and most mobile carriers need to alter their approach toward offering LBS and dealing with developers.

Currently, about 10 to 15 percent of users in North America and Western Europe take advantage of free services. The researcher expects that share to climb to between 40 and 50 percent by 2013.

The rise of mobile applications and availability of a wider variety of location-based services will continue to fuel popularity -- and new mobile marketing opportunities. Locally tailored digital coupons will go hand in hand with local search.

Navigation applications are still popular in Europe and North America.

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc