Skip to main content

Significant Upside for U.S. Mobile Advertising


eMarketer estimates there will be 280.8 million U.S. mobile phone subscribers by year-end 2009. In contrast, comScore Mobile estimates a slightly lower 233 million, including 29 million smartphone users.

Theoretically, that amounts to more than 200 million targets for mobile advertisements -- a medium projected by eMarketer to reach $760 million in spending in 2009.

In 2013, the market will reach $3.3 billion -- based upon double-digit yearly growth. But, according to the report from comScore Mobile, some types of advertisers are doing a better job of capitalizing on this trend than others.

In April 2009, broadcasting and cable TV, movies and entertainment, and automobile manufacturing were the leading industries using mobile advertising.

Over the past year there's also been more promotion of traditional industries like personal products, apparel, packaged foods and food retail. Certain industries are also seeing great success monetizing their mobile ads.

Downloads, real estate, services and search pages each had 100 percent of their mobile ad inventory paid for. However, struggling with monetization were home and family, health and business information companies.

Only one-fifth of all mobile inventory are house ads. The supply and demand dynamic is reminiscent of the early Internet. That could result in a significant upside for the future of U.S. mobile advertising.

Popular posts from this blog

Why 2025 Will Redefine Mobile Connectivity

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...