Skip to main content

Digital Video Consumption Increased in U.S.

Online digital video consumption is a mainstream activity in the U.S. -- 67 percent of online Americans have now streamed or downloaded digital video content, according to the latest market study by Ipsos.

While YouTube continues to dominate the short video clip market and iTunes continues to do brisk business via downloads, the streaming of longer running content -- such as TV shows and movies -- has become more popular due to sites such as Hulu and Netflix.

The growth of Hulu in particular has been rapid -- only 9 percent of digital video users were aware of Hulu in September 2008; today, its awareness is 41 percent.

iTunes also posted growth for digital video during this time frame, and YouTube keeps extending its reach. At the same time, the visibility of MySpace as a digital video source has dimmed somewhat recently.

"The increase in usage across multiple sites confirms that Americans are watching a greater breadth of digital video than ever before," explains Brian Pickens, Senior Research Manager at Ipsos MediaCT.

As a result of this growth, advertisers and marketers need to be prepared to reach these key individuals no matter where they choose to consume their video. Therefore, consumer willingness to accept advertising within the online digital video medium is paramount.

A positive sign for marketers is that a clear majority of digital video users feel it is reasonable to have advertising embedded in both online full-length TV shows and movies, as long as the content remains free-of-charge. These numbers help to illustrate why streaming sites have rapidly increased in popularity over a short time-frame.

It is important to note that digital video users watch almost 15 hours of TV on their traditional television per week -- versus about two hours on their PC. In most cases, digital video users state a strong preference for viewing video content on their televisions.

With professionally produced content now available through online websites, consumers may be poised to adopt solutions that facilitate the connected living room scenario. There is a desire to combine the readily available online video content and the television viewing experience.

Pickens concludes, "Despite the onslaught of video choices online, Americans remain happy with their TVs and HDTVs. However, Americans also enjoy the immediate gratification of digital video content accessible online, and creating an easy and affordable way to bridge the gap from online video to the TV would allow consumers to enjoy the best of both worlds."

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

GenAI Revolution: The Future of B2B Sales Apps

When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s