Skip to main content

European Portable Electronics Market Growth

Netbook PCs, pocket video camcorders, digital SLR cameras, smartphones, mobile Internet devices and handheld games consoles are fueling growth in the European portable electronics market, according to the latest study by Futuresource Consulting.

The market grew 18 percent in 2008 to reach 155 million units and is forecast to grow a further 7 percent in 2009 to reach close to 170 million units.

The market is growing by an expanding number of users, including younger and older consumers, more females, and less affluent households. Meanwhile, consumers are also replacing their devices more quickly.

As an example, average camera replacement has reduced from 6-8 years to 3-5 years, while personal AV replacement has fallen from 5-7 years to 2-4years.

Another important driver of portable electronics is gifting -- albeit in some European markets more than others -- where it can represent up to 60 percent or 70 percent of annual sales in product categories in certain countries.

Personal electronics gadgets have become a staple and high price ticket present for partners and for older children. Where mothers and spouses need to buy presents during birthday and religious holidays, personal electronics have played an increasingly important role to the extent that they have almost become impulse buys.

The Pocket Video Camcorder (PVC) market grew to 1.6 million units in 2008. This segment has revived the broader camcorder market which had stagnated over recent years, by introducing the younger generation to the camcorder industry, plus all those people who are attracted by the low prices.

The segment has introduced a raft of new video brands to what has been a relatively stable competitive environment -- including the likes of Toshiba, PureDigital (Cisco), Kodak, Creative and Aiptek.

PVCs are exploiting a window of opportunity while mobile phones still need to catch up in terms offering improved video capture, 3 and 3.5G connectivity direct to websites such as YouTube and Flickr, improved battery life and embedded/bundled storage capacities exceeding 1GB.

As mobile phones begin to catch up, sales of PVC are forecast to slow considerably beyond 2010 or 2011. Personally, I believe that PVCs that include an auxiliary microphone jack are likely to become the preferred handheld video device for prosumers and savvy business users. In a noisy environment, like a trade show, you really need an external mic.

Popular posts from this blog

Hybrid Work: How to Enhance Employee Productivity

When you hire qualified talent for a key role and trust them to perform, you'll likely achieve the best outcome. Skilled and experienced people will deliver results, regardless of the challenges. That's a key lesson learned from the pandemic experience as most knowledge workers were asked to work from their homes. However, some resist returning to an open-plan office. It's unacceptable. Meanwhile, forward-thinking leaders decided a "return to normal" is undesirable, and in hindsight, everyone should aspire to be more accomodating than before. Therefore, location flexibility is okay. Hybrid Workforce Market Development How will people adapt to these changes? They'll apply the modern IT tools at their disposal. They'll learn new skills and thrive. Nearly 80 percent of employees are now successfully using online collaboration tools for work in 2021 -- that's up from just over half of workers in 2019, according to the latest market study by Gartner. This g

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Upside for New 5G Network Transport Infrastructure

The global mobile communication sector is in the midst of a significant network infrastructure upgrade to support the introduction of new high-bandwidth and low-latency broadband service offerings.  Telecom service provider data centers have an important role in fifth-generation (5G) network deployments. Providers undergoing their transition to Stand-Alone (SA) 5G must understand the technical demands of telco data centers and the key enablers of those offerings. According to the latest worldwide market study by ABI Research, the major prerequisites of 5G and the emerging transport solutions would help operators position themselves to successfully capitalize on the new revenue opportunities from delivering differentiated 5G connectivity services. 5G Transport Network Market Development "The rise of the telco data center has a high degree of confluence with the requirements of SA 5G architectures. SA 5G and its increasing reliance on telco data centers can be attributed to the incr