Skip to main content

U.S. Media Consumption and Multi-Tasking

Americans are increasing their overall media consumption, and media multi-tasking is a key part of the equation, according to the latest market study by The Nielsen Company.

During 2nd Quarter 2009, the number of people watching mobile video increased 70 percent from last year and people who watch video online increased their viewing by 46 percent compared to a year ago.

In addition, the average American TV consumption remains at an amazing all-time high (141 hours per month) -- compared to the same time frame last year. But, are people really paying attention to the television during all those hours? Maybe, or then again, maybe not.

"Although we have seen the computer and mobile phone screens taking on a significant role, their emergence has not been at the cost of TV viewership," said Jim O’Hara, President, Media Product Leadership, The Nielsen Company. "The entire media universe is expanding so consumers are choosing to add elements to their media experience, rather than to replace them."

Nielsen data also shows Americans are using DVRs more than ever, watching one hour more of time-shifted TV each month than a year ago. Currently, 30 percent of homes in the U.S. have DVR devices.

Other results of the Nielsen market study include:

- As Americans continue to watch more TV each year there are also more TVs in each home than people -- in 2009 the average U.S. home had only 2.5 people vs 2.86 television sets. 54 percent of Americans have three or more TV sets in the home.

- Online usage is relatively flat since last year, though more people are viewing video online than ever before. Certain age groups also view online video more than others do -- Adults 18-24 watch more than 5 hrs each month vs. Adults 65+ watching just over 1 hr of online video.

- Short form video (such as YouTube clips) still makes up the majority of online video viewing -- 83 percent in May 09 -- while name-brand TV network content comprises the majority of mobile video viewing.

- Younger demographics aren't using the Internet as much as older demographics, yet the growth rate of kids 2-11 online clearly outpaces the overall Internet penetration. The number of kids online has increased 18 percent compared to 10 percent growth for the total active Internet universe (P2+).

- Mobile video viewing continues its upward trend, with over 15 million Americans reporting watching mobile video in Q2 2009. This is an increase of 70 percent versus last year -- the largest annual growth to date.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Secure Digital Workspace Apps Enable the Future Enterprise

In early 2020, as the world responded to the COVID-19 pandemic disruption, many organizations were forced to rapidly transform their communications networks and IT infrastructure to support an unprecedented shift to remote work. Before the pandemic, approximately 38 percent of employees were remote full-time or had a flexible work arrangement where they split time between home and office locations. During the pandemic, the percentage of remote workers that CIOs had to support reached almost 72 percent. Future Enterprise Technology Market Development Enterprise leaders have been forced to adapt to a new state, shifting from traditional office-based operations to distributed workforce environments that must still provide the same level of connectivity, security, and efficiency across the organization. According to the latest worldwide market study by International Data Corporation (IDC), addressing connectivity across geographies and transforming networks to become more virtual and agile