Skip to main content

When Smartphones Reach Market Saturation

The next mobile phone feature, no matter how cool it's said to be, apparently isn't enough to create meaningful competitive advantage. Consumers demand applications that leverage a combined set of features and improved performance to enhance their user experience, according to the latest market study by In-Stat.

"iPhone's success has been a bellwether driving users expectations for cellphones," says Frank Dickson, In-Stat analyst. "Touch screens and QWERTY keyboards, as well as accelerated adoption of open source operating systems have combined to create an innovation environment not seen in the cellphone market of the past."

However, are we talking exclusively about early-adopters when we describe these scenarios? I'm not an early-adopter of these expensive smartphones, so I have to wonder when the advanced user market reaches total saturation -- in other words, I'm wondering, are we already there?

In-Stat's market study found the following:

-Media features continue to penetrate the market and the rise of social networking has helped drive demand for integrated cameras.

- Survey respondents with MP3 players are up 17.3 percentage points from 2008 and respondents with video recorders are up 26.2 percentage points.

- Trends that arise from looking at survey results from each of the four years of the survey highlight the trends of features such as speakerphones migrating from features that they are willing to pay for" to features that are minimum expectations for a phone.

- Respondents voiced desires for usability improvement on the less complex features like better audio, better connectivity and simpler to use overall.

- According respondents digital cameras, speaker phones and GPS were the top characteristics of the Ideal Phone.

Popular posts from this blog

AI-Driven Data Center Liquid Cooling Demand

The rapid evolution of artificial intelligence (AI) and hyperscale cloud computing is fundamentally reshaping data center infrastructure, and liquid cooling is emerging as an indispensable solution. As traditional air-cooled systems reach their physical limits, the IT industry is under pressure to adopt more efficient thermal management strategies to meet growing demands, while complying with stringent environmental regulations. Liquid Cooling Market Development The latest ABI Research analysis reveals momentum in liquid cooling adoption. Installations are forecast to quadruple between 2023 and 2030. The market will reach $3.7 billion in value by the decade's end, with a CAGR of 22 percent. The urgency behind these numbers becomes clear when examining energy metrics: liquid cooling systems demonstrate 40 percent greater energy efficiency when compared to conventional air-cooling architectures, while simultaneously enabling ~300-500 percent increases in computational density per rac...