Skip to main content

When Smartphones Reach Market Saturation

The next mobile phone feature, no matter how cool it's said to be, apparently isn't enough to create meaningful competitive advantage. Consumers demand applications that leverage a combined set of features and improved performance to enhance their user experience, according to the latest market study by In-Stat.

"iPhone's success has been a bellwether driving users expectations for cellphones," says Frank Dickson, In-Stat analyst. "Touch screens and QWERTY keyboards, as well as accelerated adoption of open source operating systems have combined to create an innovation environment not seen in the cellphone market of the past."

However, are we talking exclusively about early-adopters when we describe these scenarios? I'm not an early-adopter of these expensive smartphones, so I have to wonder when the advanced user market reaches total saturation -- in other words, I'm wondering, are we already there?

In-Stat's market study found the following:

-Media features continue to penetrate the market and the rise of social networking has helped drive demand for integrated cameras.

- Survey respondents with MP3 players are up 17.3 percentage points from 2008 and respondents with video recorders are up 26.2 percentage points.

- Trends that arise from looking at survey results from each of the four years of the survey highlight the trends of features such as speakerphones migrating from features that they are willing to pay for" to features that are minimum expectations for a phone.

- Respondents voiced desires for usability improvement on the less complex features like better audio, better connectivity and simpler to use overall.

- According respondents digital cameras, speaker phones and GPS were the top characteristics of the Ideal Phone.

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our