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Brits Share Digital Media with Friends-Family

With personal video sharing and photo sharing gaining interest, Futuresource Consulting has carried out a UK market study to gain greater insight into the media that are being used, the decision-making process and the level of reliance on the available platforms.

"An astounding 92 percent of survey respondents told us they are sharing their images with friends and family, either electronically or as hard copies," says Simon Bryant, Principal Consultant at Futuresource Consulting.

The survey found that on-camera and via email are the most popular methods of sharing pictures. However, nearly half of all respondents are still sharing physical prints with friends and family -- though this behavior varies widely depending on the age of the respondent.

Females are also more likely to share physical prints than males.

The vast majority of people surveyed -- 85 percent in all -- also upload personal photos and/or videos to websites, with 16-34 year-olds leading the way. However, the survey also shows that two out of every three people over the age of 55 have uploaded content at some time.

When focusing solely on video, the study found that 70 percent of all respondents are sharing personal videos with friends and family, with 16-34 year-olds most likely to share footage.

This age group favors websites as the main method of sharing -- whereas other age groups use a PC or laptop as the primary sharing tool.

The Futuresource consumer research study was carried out online with a UK sample size of more than 1,000 respondents aged 16 and over.

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