Skip to main content

Social Networking Market for Mobile Users


Social networking activity is growing among mobile Internet users around the world. As one of the primary ways mobile users communicate with one another, it is proving a significant driver of Internet usage on wireless communication devices.

eMarketer predicts that the number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013 -- representing 43 percent of global mobile Internet users. In the U.S. market, mobile social net users will total 56.2 million by 2013 -- accounting for 45 percent of the mobile Internet user population.

"Combining two much-hyped, but still-emerging channels -- mobile Internet access services and social networks -- results in a developing opportunity for marketers," said Noah Elkin, eMarketer senior analyst.

The big three social network destinations of Facebook, MySpace and Twitter dominate the U.S. mobile space, as they do the desktop PC world.

Location-based networks have not yet reached critical mass, but are worth monitoring as they work to link people, places and interests. In addition, location-based services can also be used in other contexts to help marketers target social network users with relevant information and offers.

But, the combination of two emerging channels means that estimating the market for mobile social advertising and marketing is premature, despite the apparent promise of targeting this user base.

Marketers are preparing to incorporate both environments into their marketing mix. But since both channels are still evolving, combining mobile and social nets together puts many marketers into a gray area from both a budgetary and oversight perspective, and investments remain small and experimental.

Popular posts from this blog

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic