Skip to main content

Decline of Digital Media Adapters Predicted

According to the latest market study by The Diffusion Group (TDG), the global market for digital media adapters (DMAs) will be virtually nonexistent by 2014 -- a result of manufacturers shifting to embedded solutions and growing demand for video platforms that feature native Internet connectivity.

The DMA device will be rendered obsolete, based on TDG's assessment, before it gains a solid footing. This and other themes are discussed in TDG's latest digital media analysis, Broadband-Enabled TV: Evolution of OTT Hardware Platforms.

First introduced in the early part of the decade, the DMA has been a non-starter, "a solution in search of a problem," notes Colin Dixon, managing partner at TDG and author of the new report.

"The optimism of early supporters was premised upon the belief that consumers were eager to network their PC and Internet media with their TV and home entertainment system, in which case a DMA would appear to be a reasonable solution. In reality, mass interest in this type of media sharing failed to materialize and, consequently, the DMA has languished."

There exists a certain irony in the DMA's demise, notes Dixon. "Now that demand for TV-based Internet connectivity has finally arrived, there are a growing number of multi-purpose platforms such as game consoles and Blu-ray players capable of enabling this experience, thus subverting the need for a separate dedicated bridge device like a DMA."

While consumers may be driven to buy a new game console or Blu-ray player to play disc-based games or watch disc-based movies, they soon discover that by simply connecting these devices to the Internet, an entirely new world of OTT video entertainment is opened.

In addition, standards such as UPnP and DLNA have also brought digital media portability into a number of devices that have already earned their place beneath the TV including game consoles and DVRs. "There simply is no reason for a consumer to buy a DMA today," noted Dixon.

TDG's latest digital media analysis is the second in a two-part report series on the emerging opportunities associated with Over-the-Top (OTT) video services. This second report analyzes and forecasts global demand for a variety of OTT video platforms -- including games consoles, Blu-ray players, hybrid set-top boxes, Internet set-top boxes, media-centric PCs, and networked digital TVs.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Secure Digital Workspace Apps Enable the Future Enterprise

In early 2020, as the world responded to the COVID-19 pandemic disruption, many organizations were forced to rapidly transform their communications networks and IT infrastructure to support an unprecedented shift to remote work. Before the pandemic, approximately 38 percent of employees were remote full-time or had a flexible work arrangement where they split time between home and office locations. During the pandemic, the percentage of remote workers that CIOs had to support reached almost 72 percent. Future Enterprise Technology Market Development Enterprise leaders have been forced to adapt to a new state, shifting from traditional office-based operations to distributed workforce environments that must still provide the same level of connectivity, security, and efficiency across the organization. According to the latest worldwide market study by International Data Corporation (IDC), addressing connectivity across geographies and transforming networks to become more virtual and agile