Skip to main content

Demand for 3D Video Content on CE Devices

According to the latest market study by Ipsos, recent survey data indicates that younger U.S. consumers (age 18-34) are particularly interested in enjoying 3D video content on consumer electronics (CE) devices -- such as a TV or PC.

"Given the broad-based declines in consumer fortunes caused by the Great Recession, entertainment-focused firms have huge motivation to identify the next new thing to drive demand," explains Todd Board, Senior Vice President at Ipsos MediaCT.

Because interest in 3D content skews young, and also male, there's a compelling connection between the appeal of 3D video content and the kinds of highly immersive videogames that this group also favors.

This same 18-34 market segment also reported the highest intention to buy an HDTV in the next 3 months.

"While we can't directly equate holiday season HDTV purchase intent with more broad-based 3D video market potential, we do see the confluence among 18-34 consumers as an important milestone," Board continues.

Even with the burden of the ongoing downturn hitting this age group especially hard, their appetite for new technology options is unfazed -- based on these findings and other MOTION data on their interest in videogames, e-readers, smartphones, and digital media.

Concludes Board, "While interest in new technologies doesn't magically convert into willingness-to-pay, where consumer segments show persistent appetite, CE and content firms must focus product development and marketing attention, especially in this environment."

A diversified technology and media company like Sony -- deeply involved in CE, the gaming space, and movie production -- could benefit from continued interest in 3D visual entertainment among younger consumers.

Popular posts from this blog

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc

Cloud Edge Computing Demand Continues to Grow

Public cloud computing solutions are moving closer to the edge of networks where CIOs and CTOs are hosting new apps. The edge journey is well underway for forward-looking organizations as they seek to connect with customers, improve operational efficiency, and adopt digital business technologies to drive innovation. The latest worldwide market study by International Data Corporation (IDC) found that three-quarters of organizations plan to increase their edge computing spending over the next two years with an average increase of 37 percent. A combination of factors is driving this increased spending at the edge. Cloud Edge Computing Market Development The performance requirements of expanding workloads and new use cases that leverage artificial intelligence (AI) and machine learning (ML) demand greater compute capacity at the edge. In addition, the amount of data being stored in edge locations are rapidly expanding, and organizations plan to keep this data longer. As a result, the numbe