Skip to main content

Reality Check: State of the Media Democracy

Digitization, broadband, and mobile technologies are forcing drastic changes to existing business and service provider revenue models. How should your organization respond?

To ensure you are making the right decisions, you need to understand how consumer preferences and habits are changing as well.

According to the latest market study by Deloitte, their fourth edition of the "State of the Media Democracy" survey provides a generational reality check on how consumers are interacting with technology, purchasing products, and responding to advertising -- and what they want in the future.

International in scope, the survey continues to focus on consumers between the ages of 14 and 75 from countries like Brazil, Germany, Japan, the United Kingdom, the United States, South Korea and India.

Conducted by an independent research firm from September 11th through October 13th 2009, the latest Deloitte market study explores distinct differences among four generations.

Highlights from the Deloitte study include:

Over 70 percent of U.S. consumers rank watching TV in their top three favorite media activities. And, when ranked alongside activities such as surfing the Web, listening to music or reading, 34 percent of Americans place it at the top of the list -- a 26 percent increase from last year.

U.S. consumers used the following platforms to watch TV shows.

- 77 percent watched them live on their home TV.

- 30 percent watched them via their DVR and home TV.

- 17 percent watched them via a free IP video service (Hulu, etc).

- 18 percent watched via the show's Web site, up from 13% last year.

- 10 percent viewed them from a video-sharing site (YouTube, etc).

- 3 percent watched them on a portable video player.

- 2 percent watched them on their mobile or smartphone.

Popular posts from this blog

2022 Tech Trends Outlook: What Happens Next?

This year may very well be another period of unprecedented challenges and opportunities. In 2022, several highly anticipated technology-related advancements will NOT happen, according to the predictions by ABI Research. Their analysts identify many trends that will shape the technology market and some others that, although attracting huge amounts of pundit speculation and commentary, are less likely to advance rapidly over the next twelve months. "The fallout from COVID-19 prevention measures, the process of transitioning from pandemic to endemic disease, and global political tensions weigh heavily on the coming year's fortunes," said Stuart Carlaw, chief research officer at ABI Research . What Won’t Happen in 2022? Despite all the headlines and investments, the metaverse will not arrive in 2022 or, for that matter, within the typical 5-year forecast window. The metaverse is still more of a buzzword and vision than a fully-fledged end goal with a clearly defined arrival d

Digital Transformation for the Oil and Gas Sector

The savvy CEOs of multinational organizations will accelerate their investment in digital transformation projects in 2022, and beyond, to improve their competitiveness. Every industry leader that is forward-looking will act swiftly to grasp the upside opportunity. Global oil & gas companies face a myriad of operational, commercial, and existential security threats. According to the latest worldwide market study by ABI Research, oil & gas firms apply digitalization to combat these threats and will spend $15.6 billion on digital technologies by 2030. Oil & Gas Digital Apps Market Development Investments in digitalization can help to analyze a supply pipeline’s condition, prepare for fluctuations in the changing prices for oil and gas, as well as aid action plans to create more sustainable operations and transfer to producing renewable energy sources. "Safety and Security are top priorities for oil & gas operators. Data analytics allied with IoT platforms have become

How Ride-Sharing Apps Changed Local Transport

Building on significant advances in disruptive mobile app technology, ride-sharing services have emerged to become a popular means of urban mobility. This is unsurprising given the advantages of ride-sharing options over traditional transport modes, such as buses and more expensive taxis. Innovative ride-sharing platforms enable app users to customize their journeys according to real-time phenomena, such as nearby traffic conditions, time of day, and rider demand. However, this is not to say that ride-sharing services are perfect. The popularity of ride-sharing has resulted in some additional traffic congestion in major cities already struggling to control this issue, while the widespread disruption caused by the pandemic affected most stakeholders within the local transportation value chain. Ride-Sharing App Market Development According to the latest worldwide market study by Juniper Research, ride-sharing spending by consumers globally will exceed $937 billion by 2026 -- that's c