Skip to main content

Australians: Most Active Social Media Users

Web users spent more than five and half hours on social networking sites in December 2009, an 82 percent increase from 2008 -- when users were spending just over three hours on social networking sites, according to the latest market study by The Nielsen Company.

Globally, social networks and blogs are the most popular online category when ranked by average time spent, followed by online games and instant messaging.

With 206.9 million unique visitors, Facebook was the top global social networking destination in December 2009 and 67 percent of global social media users. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site.

People in the U.S. continue to spend more time on social networking and blog sites as well, with total minutes increasing 210 percent year-over-year and the average time per person increasing 143 percent.

Year-over-year growth in average time spent by U.S. users, for both Facebook and Twitter.com, outpaced the overall growth for the category, increasing 200 percent and 368 percent, respectively.

Among the top five U.S. social networking sites, Twitter.com was the fastest-growing in terms of unique visitors, increasing 579 percent year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009.

When narrowed by individual country, with 142.1 million unique visitors the United States had the largest number of social media and blog users, followed by Japan, which had 46.6 million unique visitors.

Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites. The United States and the United Kingdom came in second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.

Popular posts from this blog

Artificial Intelligence Growth at an Inflection Point

Business technology investment no longer follows a predictable path to growth. The global venture capital (VC) investment in artificial intelligence (AI) was close to its peak in 2021 reaching $22.3 billion, according to the latest worldwide market study by ABI Research. This is just $400 million shy of the historical high of $22.7 billion recorded in 2019. Compared to the $15 billion recorded in 2020, the market made a remarkable recovery, with a 48.5 percent year-on-year growth. Will the future AI marketplace return to stable growth, or will it remain volatile? Artificial Intelligence Market Development "COVID-19 greatly accelerated the speed of digital transformation within the enterprise. Businesses are looking for solutions to work processes automation, customer care, due diligence, transcription and translation, and sales and marketing enablement tools," said Lian Jye Su, research director at ABI Research . At the same time, COVID-19 led to the Great Resignation of 2021

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th