Skip to main content

Australians: Most Active Social Media Users

Web users spent more than five and half hours on social networking sites in December 2009, an 82 percent increase from 2008 -- when users were spending just over three hours on social networking sites, according to the latest market study by The Nielsen Company.

Globally, social networks and blogs are the most popular online category when ranked by average time spent, followed by online games and instant messaging.

With 206.9 million unique visitors, Facebook was the top global social networking destination in December 2009 and 67 percent of global social media users. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site.

People in the U.S. continue to spend more time on social networking and blog sites as well, with total minutes increasing 210 percent year-over-year and the average time per person increasing 143 percent.

Year-over-year growth in average time spent by U.S. users, for both Facebook and Twitter.com, outpaced the overall growth for the category, increasing 200 percent and 368 percent, respectively.

Among the top five U.S. social networking sites, Twitter.com was the fastest-growing in terms of unique visitors, increasing 579 percent year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009.

When narrowed by individual country, with 142.1 million unique visitors the United States had the largest number of social media and blog users, followed by Japan, which had 46.6 million unique visitors.

Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites. The United States and the United Kingdom came in second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.

Popular posts from this blog

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul