Skip to main content

Internet-enabled TV Drives IP Video Adoption

According to the latest market study by comScore, more than 170 million U.S. Internet users watched online video during November 2009. Nearly 31 billion videos were viewed during the month, and Google Web sites accounting for 39 percent of all videos viewed online in the U.S. market.

Google continued to rank as the top U.S. video property in November -- as it delivered 12.2 billion videos viewed with YouTube.com, accounting for nearly 99 percent of all videos viewed. Hulu ranked second with 924 million videos viewed (3.0 percent) followed by Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).

More than 170 million viewers watched an average of 182 videos per viewer during the month of November. Google attracted 129 million unique viewers during the month (94.7 videos per viewer), followed by Yahoo! with more than 55 million viewers (8.5 videos per viewer) and Fox Interactive Media with 50 million viewers (8.9 videos per viewer). The average Hulu viewer watched 21.1 videos.

In November, Tremor Media ranked as the number one video ad network with a potential reach of 85 million viewers -- or 49.8 percent of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers (47.1 percent penetration) followed by YuMe Video Network with 73 million viewers (43.0 percent).

I predict that the upcoming end of 2009 results will likely set the benchmark for the era before an Internet-enabled TV becomes a mainstream product. In 2010, given the CE vendor announcements at CES this week, I'd anticipate that IP Video consumption will accelerate again -- as the next wave of consumers take advantage of the ease-of-use gained by a new Internet-ready TV.

Other highlights from the comScore study include:

- The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.

- 84.8 percent of the total U.S. Internet audience viewed online video.

- The average online video viewer watched 12.2 hours of video.

- 128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).

- 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).

- The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.

- The duration of the average online video was 4.0 minutes.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

Precision Medicine Spend to Reach $132.3 Billion

Precision Medicine uses molecular info to extract the optimum medical method from diagnostic protocols, by merging the impact of environmental and genetic factors. Data access is essential, with genetic metabolic and clinical data used to build a fuller picture of a patient's biology. Moreover, the primary aim of precision medicine is to design and optimize a pathway for diagnosis, therapeutic intervention, and prognosis, using large biological datasets. Personalized, evidence-based medicine uses stored health data, which includes patient diagnosis, laboratory work, insurance claims, and demographic information. The results enable healthcare providers to predict and prevent some illnesses. Precision Medicine Market Development According to the latest worldwide market study by Juniper Research, the total investment in precision medicine will reach $132.3 billion globally by 2027 -- that's increasing from only $35.7 billion in 2022. The significant market growth of 270 percent is