Skip to main content

Mainstream Platforms Enable OTT Adoption

According to the latest market study by The Diffusion Group (TDG), by 2014 more than 360 million households worldwide will be enabled for Over-the-Top (OTT) video services on their TV set -- with more than half actively adopting OTT services.

"A key reason why many OTT efforts have failed (and will continue to do so) is their dependence on proprietary single-function hardware paid for by consumers," notes Colin Dixon, managing partner at TDG.

"In order to grow a profitable base of service users, OTT operators must either give the hardware away for little to nothing or leverage other Internet-enabled platforms as a conduit."

TDG believes that the latter approach is preferable, yet its success hinges on the rate at which these Internet-enabled mainstream platforms multiply. Clearly, that's a factor OTT providers can't easily predict or control.

Dixon notes that a number of companies -- including Netflix and the BBC -- have been embedding their service software in a variety of retail video platforms and are enjoying some early success.

As normal replacement cycles unfold over the next five years, and as CE manufacturers accelerate their shift to embedded solutions, the number of households with at least one Internet-enabled living room video platform will grow rapidly.

Once again, TDG forecasts the number of broadband-enabled TV households -- those with the basic infrastructure to enjoy OTT video services -- will grow from 130 million in 2009 to more than 360 million in 2014.

The number of active OTT households -- those that put this IP Video infrastructure to use -- will grow from 40 million in 2009 to 170 million in 2014.

TDG's latest digital media analysis, "Broadband-Enabled TV: Evolution of OTT Hardware Platforms" is the second in a two-part report series by Colin Dixon on the emerging opportunities associated with Over-the-Top video services.

Popular posts from this blog

Industrial Cloud Computing Apps Gain Momentum

In the manufacturing industry, cloud computing can help leaders improve their production efficiency by providing them with real-time data about their operations. This has gained the attention of the C-suite. Total forecast Industrial Cloud platform revenue in manufacturing will surpass $300 billion by 2033 with a CAGR of 22.57 percent, driven by solution providers enhancing platform interoperability while expanding partner ecosystems for application development. ABI Research found the cloud computing manufacturing market will grow over the next decade due to the adoption of new architectural frameworks that enhance data extraction and interoperability for manufacturers looking to maximize utility from their data. Industrial Cloud Computing Market Development "Historically, manufacturers have built out their infrastructure to include expensive data housing in the form of on-premises servers. The large initial upfront cost of purchasing, setting up, and maintaining these servers is

Credit Scoring Service Spending will Reach $44B

Credit scoring is a method that lenders use to predict the probability a borrower or counter-party will default on loans, or incur additional charges for repayment -- also known as measuring credit worthiness. The method is a key tool in making credit affordable for individuals and businesses. It links credit products to risk potential, connecting borrowers to secondary capital markets and increasing the amount of funds available. This securing process establishes risk predictability dependent on a number of factors, determined by financial indicators and other publicly available information reported by the credit bureaus. Credit Score Market Development According to the latest worldwide market study by Juniper Research, they now forecast credit scoring services will grow by 67 percent to $44 billion by 2028. Juniper anticipates that emerging markets will experience the greatest growth -- projecting the African & Middle Eastern region to grow by 117 percent over the forecast period

Demand for Quantum Computing as a Service

The enterprise demand for quantum computing is still in its early stages, growing slowly. As the technology becomes more usable, we may see demand evolve beyond scientific applications. The global quantum computing market is forecast to grow from $1.1 billion in 2022 to $7.6 billion in 2027, according to the latest worldwide market study by International Data Corporation (IDC). That's a five-year compound annual growth rate (CAGR) of 48.1 percent. The forecast includes base Quantum Computing as a Service, as well as enabling and adjacent Quantum Computing as a Service. However, this updated forecast is considerably lower than IDC's previous quantum computing forecast, which was published in 2021, due to lower demand globally. Quantum Computing Market Development In the interim, customer spend for quantum computing has been negatively impacted by several factors, including: slower than expected advances in quantum hardware development, which have delayed potential return on inve