Skip to main content

Regional Differences in Social Network Activity


eMarketer reports that recent worldwide survey results data from Trendstream and Lightspeed Research highlights the regional market differences between various user-generated content activities of Internet users.

In the U.S., managing a social network profile was the top online user-generated content activity, participated in by 44.2 percent of Web users. This was followed closely by uploading photos. Uploading video, blogging and microblogging were significantly less popular.

By comparison, Web users in the UK and Canada had similar rates of social network use and photo-sharing, and also tapered off dramatically when comparing more advanced user-generated content activities.

In contrast, Japan has very different participation characteristics in user-generated content activities. Much lower percentages of Web users manage social network profiles or upload photos, for example.

The Global Web Index report notes that this is actually a sign of advanced user behavior. The survey measured only activities conducted on a PC, and in Japan, many such activities are now likely on a mobile smartphone. For example, 34 percent of Japanese users accessed social networks only via mobile during the month of the study.

Meanwhile, user participation was generally high in China, where overall Internet penetration is only 29.6 percent -- according to eMarketer current estimates. A majority of users uploaded photos, and nearly one-half had a blog. More than one-fifth used a microblogging service -- far ahead of the other markets surveyed.

Trendstream and Lightspeed noted that microblogging usage was still low across all markets, despite the hype surrounding popular services such as Twitter. The 7 percent of surveyed U.S. users participating in microblogging was somewhat lower than eMarketer's estimate of 11.1 percent Twitter penetration this year.

Popular posts from this blog

Artificial Intelligence Growth at an Inflection Point

Business technology investment no longer follows a predictable path to growth. The global venture capital (VC) investment in artificial intelligence (AI) was close to its peak in 2021 reaching $22.3 billion, according to the latest worldwide market study by ABI Research. This is just $400 million shy of the historical high of $22.7 billion recorded in 2019. Compared to the $15 billion recorded in 2020, the market made a remarkable recovery, with a 48.5 percent year-on-year growth. Will the future AI marketplace return to stable growth, or will it remain volatile? Artificial Intelligence Market Development "COVID-19 greatly accelerated the speed of digital transformation within the enterprise. Businesses are looking for solutions to work processes automation, customer care, due diligence, transcription and translation, and sales and marketing enablement tools," said Lian Jye Su, research director at ABI Research . At the same time, COVID-19 led to the Great Resignation of 2021

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th