Skip to main content

Europe is Primed for Mobile Social Networking

Mobile Internet apps are beginning to play a role in shaping the future of social network service usage. Both social networking site operators and mobile phone service providers are very aware of the mutual benefits, according to the latest market study by Pyramid Research.

The ability of members to access their social network from anywhere enhances the utility of the sites, while mobile social networking greatly increases mobile service provider's data network usage and creates the potential for new revenue streams from subscription fees or advertising.

Pyramid believes that Europe, with more than one billion mobile phone service subscribers and roughly 130 million mobile Internet users in 2009, is a fertile growth market for mobile social networking applications.

Accelerating adoption of mobile social networking in Europe will be critical to local wireless service providers, handset vendors, software developers and the most popular social networking web site operators.

Technical and business development issues, such as the deployment of 3G network infrastructure and the penetration of smartphones -- that are of paramount importance to many other markets -- are with few exceptions, non-issues in most European markets.

In fact, Pyramid reports that the total number of mobile social networking users in Europe already reached approximately 52 million in 2009 and is forecast to reach 112 million in 2010.

The continued uptake of mobile social networking in Europe will be driven by an enhanced user experience, mobile service provider efforts to promote mobile social networking and co-marketing by social network operators that's aimed at increasing mobile access among their existing members.

Popular posts from this blog

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic