Skip to main content

Europe is Primed for Mobile Social Networking

Mobile Internet apps are beginning to play a role in shaping the future of social network service usage. Both social networking site operators and mobile phone service providers are very aware of the mutual benefits, according to the latest market study by Pyramid Research.

The ability of members to access their social network from anywhere enhances the utility of the sites, while mobile social networking greatly increases mobile service provider's data network usage and creates the potential for new revenue streams from subscription fees or advertising.

Pyramid believes that Europe, with more than one billion mobile phone service subscribers and roughly 130 million mobile Internet users in 2009, is a fertile growth market for mobile social networking applications.

Accelerating adoption of mobile social networking in Europe will be critical to local wireless service providers, handset vendors, software developers and the most popular social networking web site operators.

Technical and business development issues, such as the deployment of 3G network infrastructure and the penetration of smartphones -- that are of paramount importance to many other markets -- are with few exceptions, non-issues in most European markets.

In fact, Pyramid reports that the total number of mobile social networking users in Europe already reached approximately 52 million in 2009 and is forecast to reach 112 million in 2010.

The continued uptake of mobile social networking in Europe will be driven by an enhanced user experience, mobile service provider efforts to promote mobile social networking and co-marketing by social network operators that's aimed at increasing mobile access among their existing members.

Popular posts from this blog

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul