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Fastest Growing Video Site is Disney Online

The number of U.S. unique viewers of online video increased 5.2 percent year-over-year, from 137.4 million unique viewers in January 2009 to 142.7 million in January 2010, according to the latest market study by The Nielsen Company.

Among the top Web brands ranked by unique viewers in January, Disney Online was the fastest growing month-over-month, increasing 23.3 percent.

Facebook and MSN/WindowsLive/Bing were the second and third fastest growing, increasing 18.6 percent and 15.6 percent month-over-month, respectively.

Once again, the top ranking position overall went to YouTube -- with over 112 million unique viewers and more than 6.6 billion total video streams for the month of January. However, Hulu was the top ranked site, based upon the "time per viewer" (234.6 minutes) for the month of January.

Note: effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness.

For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.

Nielsen VideoCensus combines panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web.

A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement includes progressive downloads and does not include video advertising.

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