Skip to main content

Why Traditional EPGs are Doomed to Failure

Thousands of TV programs currently compete for "passive consumer" audiences. With such a huge range of traditional linear TV content, the electronic program guide (EPG) is being promoted as a viable solution -- according to the latest market study by Screen Digest and consulting firm Goldmedia.

It's estimated that 59 million households in Western Europe were equipped with EPGs at the end of 2008 -- a penetration of 36 percent of all TV households. This number will grow 19 percent yearly between 2008 and 2014 so that nearly three quarters of all TV households will have access to EPGs in 2014.

The analysts report has identified about 300 EPGs on the different platforms in Western Europe. These include EPGs in set-top boxes from pay-TV and infrastructure providers, online EPGs from TV guide magazines, TV platform providers, online providers and mobile EPGs.

The research results indicate that market volumes from direct revenues in Western Europe will triple by 2014. Direct EPG revenues primarily come from B2B transactions -- from technical development, implementation of EPGs in end devices, licenses, software and program updates.

The progress of development differs by country and corresponds closely to the digitization process of the TV infrastructure. According to the analysts, the spread of pay-TV and IPTV, the degree of innovation among cable network operators and the proliferation of end devices with specific EPGs are essential factors in development.

The UK has been the most developed EPG market in Western Europe to date -- 70 percent of UK TV households already have EPGs. The Sky Guide from BSkyB is the most widespread EPG in Western Europe, with over nine million users. Cable network operator Virgin Media also offers customers access to the BBC iPlayer via its EPG in a hybrid set-top box.

EPG penetration in Italy is relatively high at 38 percent where the market benefits primarily from government subsidies for DTT boxes and the promotion of the interactive standard MHP. Germany lags behind many other countries in Europe, primarily because of the relatively low penetration of digital and pay-TV.

"The traditional market for EPGs is in broadcast TV and it is likely to remain that way, but we are finding increased interest from non-traditional vendors including some of the largest consumer electronics and media companies," said Tom Morrod, Senior Analyst, Screen Digest.

In contrast, I believe that the traditional EPG is doomed to failure -- because they're developed with a content producer and/or pay-TV distributor perspective. Meaning, the subscriber needs -- finding content that fits their personal interests -- are considered an insignificant afterthought.

That has created the huge window of opportunity for Personalized Entertainment Guides (PEG) -- made possible by intelligent recommendation engines, and supplemented by friends and family content suggestions via social media. Once people discover the alternative to EPGs, there's no going back.

Popular posts from this blog

Climate Change Benefits from The Circular Economy

The COP26 Summit (in Glasgow, Scotland)  brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Meanwhile, the circular economy is a key sustainability strategy adopted by industry leaders in their efforts to achieve progress. While the circular economy is still in its infancy in terms of data and metrics, it's a growing phenomenon where technology sectors -- such as the Internet of Things (IoT) for asset tracking -- are set to grow rapidly within the next five years. Global technology intelligence firm ABI Research forecasts that the world will achieve over 10.5 percent circularity by 2030, as sustainability efforts and incoming legislation start to take effect. Circular Economy Tech Market Development "The circular economy is an often-misunderstood concept that goes much further than waste management and can become a blueprint for cities. It is a movement away from our take-make-waste economy

Business Technology for The Anywhere Workspace

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp

Guidance for Leading Digital Business Value Creation

In today's environment where business technology is a key enabler of competitive advantage, CEOs need to be sure that someone is confidently leading digital business growth across the organization. The default is the Chief Information Officer (CIO) role. According to the latest worldwide market study by Gartner, in order to accelerate business value creation, CIOs and other IT executives should focus on three key areas -- leading from anywhere, nurturing connections, and reaching beyond. Mbula Schoen, senior research director at Gartner , said that as organizations continue to emerge from the disruption of the COVID-19 pandemic, CIOs and IT executives will need to generate value in fundamentally new ways. Business Technology Market Development Gartner forecasts that by the end of 2022, the share of knowledge workers working remotely will increase to 47 percent -- that's up from 27 percent in 2019. However, simply moving from onsite to remote is not the destination but merely a