Skip to main content

Corporate Blog Loyal Reader Myth Exposed

Compendium announced results from its Corporate Blogging and Social Media Trends Survey. They gathered data from 266 companies about blogging traffic, visitor trends, and their business related Twitter usage.

The results counter the commonly held belief that business blogs have a core group of loyal readers. The study found that almost two-thirds of respondents reported more than 80 percent of all blog traffic was "first-time" visitors.

"As more traffic is being driven to corporate blogs through organic searches and more first-time visitors are landing on blogs, companies need to develop blog and social media content that is appropriate for this audience in order to be effective," said Chris Baggott, CEO and co-founder of Compendium.

Therefore, a keyword-optimized blogging and social media content strategy geared towards first-time visitors is a valuable tool for marketers to increase conversions.

Of the B-to-B companies surveyed, 64 percent of respondents said that between 61 and 100 percent of visitors were first-timers. First time visitors come from two major sources -- referring sites and search engines.

For companies selling to consumers, first-time blog traffic and traffic through search engines made up an even higher percentage of blog traffic, with almost three-quarters of the respondents reporting that 81-100 percent of blog traffic came from first time visitors and more than half indicating that 41 percent or more of traffic came through searches.

In addition to examining business blog trends, the survey also researched respondent's use of Twitter. Overall, less than half -- approximately 43 percent -- of the companies surveyed had established a Twitter account.

Twitter usage was highest among B-to-B companies with 87 percent maintaining an account.

To explore the topic of blogging and social media for the enterprise, Compendium has apparently created an Advisory Board of both social media and blogging expert practitioners.

Popular posts from this blog

Industrial Cloud Computing Apps Gain Momentum

In the manufacturing industry, cloud computing can help leaders improve their production efficiency by providing them with real-time data about their operations. This has gained the attention of the C-suite. Total forecast Industrial Cloud platform revenue in manufacturing will surpass $300 billion by 2033 with a CAGR of 22.57 percent, driven by solution providers enhancing platform interoperability while expanding partner ecosystems for application development. ABI Research found the cloud computing manufacturing market will grow over the next decade due to the adoption of new architectural frameworks that enhance data extraction and interoperability for manufacturers looking to maximize utility from their data. Industrial Cloud Computing Market Development "Historically, manufacturers have built out their infrastructure to include expensive data housing in the form of on-premises servers. The large initial upfront cost of purchasing, setting up, and maintaining these servers is

AI Semiconductor Revenue will Reach $119.4B

The Chief Information Officer (CIO) and/or the Chief Technology Officer (CTO) will guide Generative AI initiatives within the large enterprise C-Suite. They may already have the technical expertise and experience to understand the capabilities and limitations of Gen AI. They also have the authority and budget to make the necessary investments in infrastructure and talent to support Gen AI initiatives. Enterprise AI infrastructure is proven to be expensive to build, operate and maintain. That's why public cloud service provider solutions are often used for new AI use cases. AI Semiconductor Market Development Semiconductors designed to execute Artificial Intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the global semiconductor industry in 2023, an increase of 20.9 percent from 2022, according to the latest worldwide market study by Gartner. "The developments in generative AI and the increasing use of a wide range AI-based applications in data c

Demand for Quantum Computing as a Service

The enterprise demand for quantum computing is still in its early stages, growing slowly. As the technology becomes more usable, we may see demand evolve beyond scientific applications. The global quantum computing market is forecast to grow from $1.1 billion in 2022 to $7.6 billion in 2027, according to the latest worldwide market study by International Data Corporation (IDC). That's a five-year compound annual growth rate (CAGR) of 48.1 percent. The forecast includes base Quantum Computing as a Service, as well as enabling and adjacent Quantum Computing as a Service. However, this updated forecast is considerably lower than IDC's previous quantum computing forecast, which was published in 2021, due to lower demand globally. Quantum Computing Market Development In the interim, customer spend for quantum computing has been negatively impacted by several factors, including: slower than expected advances in quantum hardware development, which have delayed potential return on inve