Skip to main content

Growing SMB Social Media Marketing Usage


eMarketer reports that U.S. small and medium businesses (SMBs) are adopting social media marketing in greater numbers, according to a market study by Network Solutions and the Center for Excellence in Service at the University of Maryland.

Social media usage increased to 24 percent, from 12 percent the year before.

It's interesting to note that the most common usage of social media among small business was a company page on a social networking site, followed by posting status updates.

SMB expectations of social media are in line with their experiences, although they are not quite as successful as they had hoped.

Survey respondent's top accomplishments were customer acquisition and placing their own businesses within the market, but did not meet expectations fully.

Social media's capabilities for staying engaged with consumers and collaborating with other businesses, however, were more in line with user expectations.

Most SMBs say they are breaking even with their current usage of social media, but one-fifth find it profitable already. Nearly one-half believe it will make them money in the next 12 months, and another 39 percent think they will break even. Just 9 percent think social marketing will result in a loss.

Overall, 58 percent of respondents believe that social media lived up to their expectations. One-half felt it took up more time than they realized, but only 6 percent claimed negative comments on social media had hurt their business.

Popular posts from this blog

Artificial Intelligence Growth at an Inflection Point

Business technology investment no longer follows a predictable path to growth. The global venture capital (VC) investment in artificial intelligence (AI) was close to its peak in 2021 reaching $22.3 billion, according to the latest worldwide market study by ABI Research. This is just $400 million shy of the historical high of $22.7 billion recorded in 2019. Compared to the $15 billion recorded in 2020, the market made a remarkable recovery, with a 48.5 percent year-on-year growth. Will the future AI marketplace return to stable growth, or will it remain volatile? Artificial Intelligence Market Development "COVID-19 greatly accelerated the speed of digital transformation within the enterprise. Businesses are looking for solutions to work processes automation, customer care, due diligence, transcription and translation, and sales and marketing enablement tools," said Lian Jye Su, research director at ABI Research . At the same time, COVID-19 led to the Great Resignation of 2021

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th