Skip to main content

Pay-TV and Over-the-Top Video can Coexist

Consumers want their Internet TV, and they want it now, according to the latest market study by In-Stat. Already, based on In-Stat's new multi-client research study, 26 percent of U.S. consumer respondents report viewing Internet TV more than once per week.

However, rather than a substitute for traditional pay-TV services, consumers want their Over-the-Top (OTT) Internet video to complement their traditional TV offerings.

At least, that's the trend at this moment in time -- meaning, it's likely subject to change over time, as people gradually choose to abandon the legacy linear TV experience.

"Consumers want the best of both worlds: Pay TV and Over-the-Top Video," says Keith Nissen, In-Stat analyst.

Nearly 40 percent of consumer broadband household respondents want a combination of linear TV and on-demand TV, and nearly three quarters want to acquire all their video content from their pay TV service provider.

In-Stat's market study also found the following:

- While PCs remain the primary devices used for viewing Internet TV, consumers are increasingly using multiple devices, including internet TVs, and mobile devices.

- Consumers use a variety of devices to get internet video to their TVs, including PC-based media adapters, dedicated media adapters, gaming consoles, Blu-ray players, and Internet-enabled TVs.

- As of Year End 2009, there are an estimated 24 million web-enabled devices in operation in the U.S. market. This is expected to grow to 102 million by 2013.

Popular posts from this blog

$4 Trillion Digital Transformation Upswing

As a C-suite leader, you're constantly bombarded with investment opportunities. In today's large enterprise arena, few initiatives hold the same potential as Digital Transformation (DX). Yet, securing ongoing buy-in from the board and other key stakeholders hinges on a clear understanding of market momentum and the return on investment that DX promises.  A recent IDC worldwide market study sheds valuable light on this critical topic. Let's delve into some key takeaways and explore what they mean for your organization's tech strategy. Digital Transformation Market Development The IDC study describes a market surging toward investment adoption maturity. Worldwide spending on DX technologies is forecast to reach $4 trillion by 2027, reflecting a compound annual growth rate (CAGR) of 16.2 percent. This exponential growth signifies an opportunity for industry leaders to leverage digital business tools and strategies to gain a competitive edge, with Artificial Intelligence (A