Skip to main content

Comparing Connected Tablet and E-Reader Devices

According to the latest market assessment by IMS Research, Apple is expected to gain a significant share of the tablet market -- with strong pre-orders for iPad tablets and millions projected to ship in 2010.

Regardless, many other suppliers are introducing either e-reader or tablet products this year, with a fair share of these based on Google's Android operating system. IMS estimates that about 24 percent of the devices shipping in 2010 will be based on the Google Android OS.

Anna Hunt, principal analyst at IMS, says "The user interface and content that a tablet supplier brings to the table will likely influence purchase decisions just as much as hardware requirements."

Suppliers are realizing the importance of content and service and many are turning to the Android ecosystem to be able to offer the complete user experience and compete with Apple's integrated offering.

In addition to Android and Apple OS, Microsoft Windows 7 will also account for some share of the tablet market -- estimated by IMS at 10 percent of shipments in 2010 and expected to grow its share onward.

Right now many of the applications specifically designed for the iPad platform, which are starting to reach the iTunes App Store, are actually more expensive than apps for the iPhone OS platform.

This leaves an opportunity for competitive suppliers that can offer a tablet solution, such as the Kindle Wireless Reading Device, that is overall more price competitive for both the hardware and the content.

Ms. Hunt adds, "Over the next couple of years, we can expect a variety of tablet models that may not be able to run word processing software, but will offer a variety of web-based and multimedia applications for under $200 to the end user."

IMS Research forecasts that starting in 2012, over half of the tablets sold each year will be distributed via mobile and fixed carriers. These broadband service providers are expected to offer increasingly competitive service plans and up-front equipment subsidies to attract tablet purchasers and increase subscription revenues.

Popular posts from this blog

Artificial Intelligence Growth at an Inflection Point

Business technology investment no longer follows a predictable path to growth. The global venture capital (VC) investment in artificial intelligence (AI) was close to its peak in 2021 reaching $22.3 billion, according to the latest worldwide market study by ABI Research. This is just $400 million shy of the historical high of $22.7 billion recorded in 2019. Compared to the $15 billion recorded in 2020, the market made a remarkable recovery, with a 48.5 percent year-on-year growth. Will the future AI marketplace return to stable growth, or will it remain volatile? Artificial Intelligence Market Development "COVID-19 greatly accelerated the speed of digital transformation within the enterprise. Businesses are looking for solutions to work processes automation, customer care, due diligence, transcription and translation, and sales and marketing enablement tools," said Lian Jye Su, research director at ABI Research . At the same time, COVID-19 led to the Great Resignation of 2021

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th