Skip to main content

Consumer Digital Media Apps Driving Storage Use

Apparently, the consumer network storage (CNS) market appears to be migrating beyond its innovator roots, which could be a key factor contributing to its continued growth.

According to the latest market study by In-Stat, major vendors are now focusing on customer education, awareness and ease-of-use to influence consumer demand and increase wider adoption.

This is meaningful progress, in my opinion. I've been evaluating the mobile hard drive storage options, and there is very little purchase guidance information from vendors -- about how to select the best-fit drive for your particular needs (in my case, video editing and storage).

"Despite intense market competition, the six largest players increased market share in 2009. But with narrowing product differentiation, competition will shift to ease-of-use, functionality and brand awareness," says Norm Bogen, In-Stat analyst.

This combination of maturing market dynamics and a renaissance in the consumer home technology environment will push the growth of the consumer network storage market beyond the innovator stage and into its early adopter phase by 2014.

In-Stat's market study found the following:

- The market will continue to mature as customer education and ease of use drive adoption, and market share is concentrated among the leading vendors.

- Price will become more of an issue; even the high-end CNS products will not exceed $800 per unit.

- Web-enabled consumer devices, such as TVs and Blu-ray players, are diversifying the demand and applications for CNS devices.

- The consumer network storage market will grow at a CAGR of nearly 40 percent between 2009 and 2014.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

How to Apply Sustainability to Drive Value Creation

Global climate change policy initiatives have been an emerging topic for CEOs and their leadership teams, as they look to the future. Many organizations are preparing to play their part and help reduce carbon emissions. Eighty-seven percent of business leaders expect to increase their organization’s investment in sustainability over the next two years, according to the latest worldwide market study by Gartner. Customers are the stakeholder group creating pressure for these organizations to invest or act on sustainability issues -- selected by 80 percent of executives, followed by investors (60 percent) and regulators (55 percent). Sustainability Market Development "Sustainability enables businesses to cope with disruption," said Kristin Moyer, VP analyst at Gartner . "Economic uncertainty, geopolitical conflict and escalating materials and energy costs are forcing businesses to reexamine all forms of expenditure." According to Gartner, this focus on essentialism --