Skip to main content

Netflix and Roku Accelerate IP Video Adoption

When I launched the IP Video Curator microsite late last year, I had followed a path of online video entertainment research and discovery that led me to sign-up for a Netflix subscription.

This new experience has changed my TV viewing behavior -- for the better.

Netflix is a month-to-month subscription-based service, where Internet access is a required part of their offering. Meaning, I must go to their Web site to select from a library of DVDs, which are then delivered to me via first-class mail.

I chose an unlimited use plan. I can rent one DVD at a time, plus stream movie and TV episode videos (17,000+) online -- as often as I want. When I’m signed-in to my Netflix account, my new content selections are placed into either the DVD or “Instant” play Queue.

TV Viewers Morph into Programmers

My Queue is the list of video content that I want to see, in the order I want to receive them. I may add, delete or change the order of content in my Queue at any time. I can also watch Instant play selections immediately while browsing, or defer them until when I’m ready.

Experimentation is a key component of the Netflix approach. They have extended the addressable market of potential subscribers by providing a list of Netflix-Ready devices -- targeted at consumers who prefer a simplified online video user experience (compared with the alternative of connecting a PC to a TV set).

Initially, I used a notebook PC (via S-video and audio cable connections) to stream my Instant play selections to our primary TV set. This configuration works just fine, if you don’t mind placing the PC next to the TV – with the required connection and disconnection of cables for each viewing.

Intuitive Set-top Box User Experience

After researching the alternative methods to view Netflix video on a TV, I purchased a Roku player. This device has Wi-Fi built-in, making it easy to add onto my wireless network at home. Just like the PC connection, the Roku player delivers a consistent high-quality TV viewing experience.

The Roku player is a purpose-built permanent installation, so it enables spontaneous use of my Netflix Instant play content. Plus, there are other noteworthy benefits that enhance the viewing experience, when compared to using a Web browser on a PC to select and play videos.

The Roku player includes a remote control that is designed to simplify the process of accessing content within the on-screen channel guide. Compared to a traditional pay-TV video-on-demand offering, the Netflix and Roku player combination is a welcomed improvement.

I can now easily stop, rewind, or fast-forward a video. I can rate the video and then remove it from my Instant play queue – all with a few clicks of the Roku remote control.

In summary, I would anticipate that this type of comprehensive à la carte service offering, and hopefully others like it, will accelerate the adoption of IP video. Today, this solution is primarily embraced by the early-adopter market segment -- meaning, the upside potential is huge.

Popular posts from this blog

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic