Skip to main content

U.S. Online Video Viewership Growth Continues

Over-the-Top video consumption in America increased, yet again. comScore released their February 2010 market study results showing that more than 174 million U.S. Internet users watched online video during the month. Video viewers at Hulu watched a record amount of video per person -- at 2.4 hours per viewer.

U.S. Internet users watched 28.1 billion videos in February, with Google Sites ranking as the top video property with 11.9 billion videos -- representing 42.5 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed.

Hulu ranked second with 912.5 million videos, or 3.2 percent of all online videos viewed. Microsoft Sites ranked third with 623 million (2.2 percent), followed by Yahoo! Sites with 455 million (1.6 percent) and Turner Network with 318 million (1.1 percent).

More than 174 million U.S. online viewers watched an average of 161 videos per viewer during the month of February.

Google Sites attracted 133.2 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo! Sites with 53.5 million viewers (8.5 videos per viewer) and CBS Interactive with 45.3 million viewers (6.4 videos per viewer). The average Hulu viewer watched 23.3 videos during the month, representing another all-time high for the property.

In February, Tremor Media ranked as the top video advertising network with a potential reach of 81.7 million viewers, or 46.9 percent of the total video viewing audience. YuMe Video Network ranked second with a potential reach of 75.5 million viewers (43.3 percent penetration) followed closely by Advertising.com Video Network with 74.8 million viewers (42.9 percent).

Other highlights from the market study include:

- The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 38.3 percent penetration of online video viewers, BBE with 18.3 percent, and BrightRoll Video Network with 18.1 percent.

- 83.1 percent of the total U.S. Internet audience viewed online video.

- 132.4 million viewers watched 11.9 billion videos on YouTube.com (89.5 videos per viewer).

- The average Hulu viewer watched 23.3 videos, totaling 2.4 hours of video per viewer.

- The duration of the average online video was 4.3 minutes.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Secure Digital Workspace Apps Enable the Future Enterprise

In early 2020, as the world responded to the COVID-19 pandemic disruption, many organizations were forced to rapidly transform their communications networks and IT infrastructure to support an unprecedented shift to remote work. Before the pandemic, approximately 38 percent of employees were remote full-time or had a flexible work arrangement where they split time between home and office locations. During the pandemic, the percentage of remote workers that CIOs had to support reached almost 72 percent. Future Enterprise Technology Market Development Enterprise leaders have been forced to adapt to a new state, shifting from traditional office-based operations to distributed workforce environments that must still provide the same level of connectivity, security, and efficiency across the organization. According to the latest worldwide market study by International Data Corporation (IDC), addressing connectivity across geographies and transforming networks to become more virtual and agile