Skip to main content

Growing Market for Internet Connected TV Apps

As demand for Internet-connected devices expands, the connected TV forms a category poised for growth. According to the latest market study by ABI Research, the estimated 19 percent of flat panel TVs shipping with Ethernet in 2010 will grow to 46 percent in 2013.

What will viewers see and interact with on these connected TV sets? According to ABI's industry analyst Michael Inouye, "New features will include media guides, Web browsing, and more tightly integrated social and information-based datasets."

New opportunities for advertising and cross-marketing will flow from these developments too -- as well as new roles for the digital television manufacturers.

TV makers no longer want to build dumb screens. Rather than simply selling boxes, TV makers themselves could try to secure part of the advertising revenue their devices present to consumers.

TV makers won't be providing all that content themselves, of course. Netflix, for instance, has a video streaming service available for use with connected TVs.

The tight integration of software and hardware raises difficulties, however, because each manufacturer's combination of hardware and operating system works in different ways, so applications must be customized for each brand of television. That has discouraged some app developers, but others are pushing ahead.

Wi-Fi has made some early headway, but wired formats are more robust -- especially for HD video content. Diverse wired standards such as G.hn, HomePNA, MoCA, and Powerline are all contenders in the long term, perhaps displacing the currently most robust solution, Ethernet.

ABI's Inouye concludes, "This market is very fluid and uncertain, and with so many parties vying for a piece of the action, that fluidity may persist for years."

Popular posts from this blog

Virtual Reality Market Set to Reach $100 Billion

Virtual Reality (VR) market growth is now finally coming to fruition. Thanks to current actions and market momentum, VR is approaching what can be considered critical mass. And, not a moment too soon. This growth momentum comes from new hardware and content releases, accelerating enterprise value recognition, and a significant metaverse wild card that could potentially lift adoption and usage. According to the latest worldwide market study by ABI Research, over 85 million VR Head Mounted Displays (HMDs) will be shipped in 2027 across consumer and enterprise segments, creating a $100 billion VR market that includes hardware, software, and services. Virtual Reality Market Development "Expectations have been high in VR for years, and even decades, without notable growth to show. That growth is finally coming over the next five years," said Eric Abbruzzese, research director at ABI Research . The barrier to entry is lower than ever, all while content performance and user experien

Human Resource Transformation Enabled by IT

Many senior executives are taking a proactive approach to digital business transformation in order to achieve their strategic goals. Delivering revenue growth and profitability is now imperative for every function, including Human Resources (HR). The top 3 priority HR technologies this year are skills management, learning experience platforms, and internal talent marketplaces, according to the latest worldwide market study by Gartner. "With a tumultuous global economy, HR technology leaders face a balancing act in 2023," said Sam Grinter, director at Gartner . "Leaders must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments." HR Transformation Market Development Forty-four percent of HR leaders report driving better business outcomes is their number one strategic priority for HR technology transformation over the next three years. Growth in headcount and skills (26 percent) and cost optimization (17 p

How Savvy Pioneers Lead the Future of Work

Hybrid and fully remote work are inevitable in the Global Networked Economy where high-performance talent demands flexibility from employers. To enable these progressive work models, organizations are investing in a wide range of technologies to support more agile types of employment.  According to the latest worldwide market study by International Data Corporation (IDC), leading organizations will spend nearly $1 billion on the Future of Work (FoW) in 2023 -- that's an increase of 18.8 percent over 2022. Future of Work Market Development "Work models continue to evolve, but 37 percent of decision-makers in a recent global survey note that Remote and Hybrid work models will be an embedded part of accepted work practices, supported by a continued shift to the cloud, increasingly instrumented and interconnected physical workplaces, and intelligent digital workspaces," said Holly Muscolino, group vice president at IDC . According to the IDC assessment, organizations must mak