Skip to main content

New Media Tablet and Netbook PC Coexistence

In February, 2009, ABI Research forecast that approximately 35 million netbook PCs would ship into world markets that year. Some viewed that estimate as unrealistically high. However, the final 2009 shipment total reached 36.3 million netbook devices. The upside potential for netbooks this year is equally positive.

In 2010, netbook shipments are expected to reach 58 million while a new element has been added to the mobile consumer electronics market equation -- the media tablet, initially personified by the affordable Amazon Kindle and now the Apple iPad.

How will mobile CE markets react to a new device, so soon after the start of the netbook phenomenon?

"We expect the netbook market to fragment according to different regional value propositions," says principal analyst Jeff Orr.

Functionality will be added to mainstream netbook products while at the same time an entry-level netbook solution will grow, with the aim of targeting some large emerging markets (including China and India ) where PC penetration is still quite low.

At the same time, ABI sees the pace of netbook market growth slowing to a CAGR of 23 percent, as media tablets start to steal some netbook market share. Their latest market study conservatively forecasts media tablet sales of about eight million in 2010.

"Apple's claimed shipments of one million iPads in the first month are impressive starting from zero," says Orr, "but even our total media tablet forecast falls far short of what anyone would call mass market adoption."

While it was understood that Apple could put together a good consumer solution and take significant early market share, there are lots of opportunities for others -- it's a question of how they come to market: solo, as Apple has done, or in conjunction with mobile network operator and retail distribution partners.

Popular posts from this blog

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p

Precision Medicine Spend to Reach $132.3 Billion

Precision Medicine uses molecular info to extract the optimum medical method from diagnostic protocols, by merging the impact of environmental and genetic factors. Data access is essential, with genetic metabolic and clinical data used to build a fuller picture of a patient's biology. Moreover, the primary aim of precision medicine is to design and optimize a pathway for diagnosis, therapeutic intervention, and prognosis, using large biological datasets. Personalized, evidence-based medicine uses stored health data, which includes patient diagnosis, laboratory work, insurance claims, and demographic information. The results enable healthcare providers to predict and prevent some illnesses. Precision Medicine Market Development According to the latest worldwide market study by Juniper Research, the total investment in precision medicine will reach $132.3 billion globally by 2027 -- that's increasing from only $35.7 billion in 2022. The significant market growth of 270 percent is